Glocalization

AAA

DEFINITION of 'Glocalization'

A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market. This means that the product or service may be tailored to conform with local laws, customs or consumer preferences. Products or services that are effectively "glocalized" are, by definition, going to be of much greater interest to the end user.

INVESTOPEDIA EXPLAINS 'Glocalization'

Yahoo! is an example of a company that practices glocalization. It markets a portal that is viewed worldwide and offers different versions of its website (and related services) for different users. For example, it provides content and language variations in some 25 countries including China, Russia and Canada. It also customizes content to appeal to individuals in those locations.

A number of both public and private companies currently practice glocalization in an effort to build their customer bases and grow revenues.

RELATED TERMS
  1. Globalization

    The tendency of investment funds and businesses to move beyond ...
  2. Foreign

    1. A non-U.S. company with securities trading on the North American ...
  3. Multinational Corporation - MNC

    A corporation that has its facilities and other assets in at ...
  4. Public Company

    A company that has issued securities through an initial public ...
  5. Private Company

    A company whose ownership is private. As a result, it does not ...
  6. Specialization

    A method of production where a business or area focuses on the ...
Related Articles
  1. Investing Beyond Your Borders
    Insurance

    Investing Beyond Your Borders

  2. What Is International Trade?
    Personal Finance

    What Is International Trade?

  3. Where is cost of living lowest in the ...
    Economics

    Where is cost of living lowest in the ...

  4. The Dark Side Of The WTO
    Economics

    The Dark Side Of The WTO

Hot Definitions
  1. Halloween Strategy

    An investment technique in which an investor sells stocks before May 1 and refrains from reinvesting in the stock market ...
  2. Halloween Massacre

    Canada's decision to tax all income trusts domiciled in Canada. In October 2006, Canada's minister of finance, Jim Flaherty, ...
  3. Zombies

    Companies that continue to operate even though they are insolvent or near bankruptcy. Zombies often become casualties to ...
  4. Witching Hour

    The last hour of stock trading between 3pm (when the bond market closes) and 4pm EST. Witching hour is typically controlled ...
  5. October Effect

    The theory that stocks tend to decline during the month of October. The October effect is considered mainly to be a psychological ...
  6. Repurchase Agreement - Repo

    A form of short-term borrowing for dealers in government securities.
Trading Center