Green Marketing

What is 'Green Marketing'

Green marketing consists of marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution.

BREAKING DOWN 'Green Marketing'

Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market.


Also known as sustainable marketing, environmental marketing or ecological marketing.

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RELATED FAQS
  1. Does investing in sustainable or "green" companies provide lower returns?

    To determine the kinds of returns that can be expected from investments in sustainable or "green" companies, the distinction ... Read Answer >>
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    Green investments are traditional investment vehicles (such as stocks, exchange-traded funds and mutual funds) in which the ... Read Answer >>
  3. Is there a difference between socially responsible investing (SRI) and green investing?

    There isn't a huge difference between socially responsible investing (SRI) and green investing; green investing is actually ... Read Answer >>
  4. Where can I find a company's stance on the environment?

    A company's stance on the environment is typically found in the company's statement on corporate sustainability. These statements ... Read Answer >>
  5. What factors should a company consider when creating a marketing budget?

    Understand the process of creating a marketing budget, and learn the specific factors that should be considered for any company ... Read Answer >>
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    The term "greenwashing" was added to the Oxford English dictionary in 1999, where it is defined as "disinformation disseminated ... Read Answer >>
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