Green Marketing

AAA

DEFINITION of 'Green Marketing'

Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution.

INVESTOPEDIA EXPLAINS 'Green Marketing'

Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market.


Also known as sustainable marketing, environmental marketing or ecological marketing.

RELATED TERMS
  1. Drip Marketing

    A strategy employed by many direct marketers where a constant ...
  2. Word-Of-Mouth Marketing - WOM Marketing ...

    When a consumer's interest for a company's product or service ...
  3. Brand Recognition

    The extent to which the general public (or an organization's ...
  4. Brand Loyalty

    When consumers become committed to your brand and make repeat ...
  5. Price War

    When companies continuously lower prices to undercut the competition. ...
  6. Brand Equity

    The value premium that a company realizes from a product with ...
Related Articles
  1. Green Investors Get Heard
    Insurance

    Green Investors Get Heard

  2. Clean Or Green Technology Investing
    Investing

    Clean Or Green Technology Investing

  3. Change The World One Investment At A ...
    Mutual Funds & ETFs

    Change The World One Investment At A ...

  4. Go Green With Socially Responsible Investing
    Personal Finance

    Go Green With Socially Responsible Investing

comments powered by Disqus
Hot Definitions
  1. Takeover

    A corporate action where an acquiring company makes a bid for an acquiree. If the target company is publicly traded, the ...
  2. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by ...
  3. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  4. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  5. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  6. Budget Deficit

    A status of financial health in which expenditures exceed revenue. The term "budget deficit" is most commonly used to refer ...
Trading Center