Green Marketing

AAA

DEFINITION of 'Green Marketing'

Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution.

INVESTOPEDIA EXPLAINS 'Green Marketing'

Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market.


Also known as sustainable marketing, environmental marketing or ecological marketing.

RELATED TERMS
  1. Drip Marketing

    A strategy employed by many direct marketers where a constant ...
  2. Word-Of-Mouth Marketing - WOM Marketing ...

    When a consumer's interest for a company's product or service ...
  3. Brand Recognition

    The extent to which the general public (or an organization's ...
  4. Brand Loyalty

    When consumers become committed to your brand and make repeat ...
  5. Price War

    When companies continuously lower prices to undercut the competition. ...
  6. Brand Awareness

    The likelihood that consumers recognize the existence and availability ...
Related Articles
  1. Green Investors Get Heard
    Insurance

    Green Investors Get Heard

  2. Clean Or Green Technology Investing
    Investing

    Clean Or Green Technology Investing

  3. Change The World One Investment At A ...
    Mutual Funds & ETFs

    Change The World One Investment At A ...

  4. Go Green With Socially Responsible Investing
    Personal Finance

    Go Green With Socially Responsible Investing

comments powered by Disqus
Hot Definitions
  1. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  2. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  3. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  4. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  5. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  6. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
Trading Center