Green Marketing

AAA

DEFINITION of 'Green Marketing'

Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution.

INVESTOPEDIA EXPLAINS 'Green Marketing'

Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market.


Also known as sustainable marketing, environmental marketing or ecological marketing.

RELATED TERMS
  1. Drip Marketing

    A strategy employed by many direct marketers where a constant ...
  2. Word-Of-Mouth Marketing - WOM Marketing ...

    When a consumer's interest for a company's product or service ...
  3. Brand Recognition

    The extent to which the general public (or an organization's ...
  4. Brand Loyalty

    When consumers become committed to your brand and make repeat ...
  5. Price War

    When companies continuously lower prices to undercut the competition. ...
  6. Brand Equity

    The value premium that a company realizes from a product with ...
Related Articles
  1. Insurance

    Green Investors Get Heard

  2. Investing

    Clean Or Green Technology Investing

  3. Mutual Funds & ETFs

    Change The World One Investment At A ...

  4. Personal Finance

    Go Green With Socially Responsible Investing

Hot Definitions
  1. Capitulation

    When investors give up any previous gains in stock price by selling equities in an effort to get out of the market and into ...
  2. Turkey

    Slang for an investment that yields disappointing results or turns out worse than expected. Failed business deals, securities ...
  3. Conduit Issuer

    An organization, usually a government agency, that issues municipal securities to raise capital for revenue-generating projects ...
  4. Financing Entity

    The party in a financing arrangement that provides money, property, or another asset to an intermediate entity or financed ...
  5. Hyperinflation

    Extremely rapid or out of control inflation. There is no precise numerical definition to hyperinflation. Hyperinflation is ...
  6. Gross Rate Of Return

    The total rate of return on an investment before the deduction of any fees or expenses. The gross rate of return is quoted ...
Trading Center