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Investopedia explains 'Greenwashing'
The general idea behind greenwashing is to create a benefit by appearing to be a green company, whether that benefit comes in the form of a higher stock price, more customers or favored partnerships with green organizations. Even many energy companies - some of the world's biggest carbon emitters - have attempted rebrand themselves as environmentally friendly.
The tools used in greenwashing can include press releases about green projects or task forces put into place, energy reduction or pollution reduction efforts, and rebranding of consumer products and advertising materials. In actuality, the company or group may be operating in damaging ways or may simply be unwilling to make a meaningful commitment to green initiatives.
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