Gross Merchandise Value

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DEFINITION

The total value of merchandise sold over a given period of time through a customer to customer exchange site. It is a measure of the growth of the business, or use of the site to sell merchandise owned by others.

INVESTOPEDIA EXPLAINS

Gross merchandise value is one element of an e-commerce site's performance, since the revenue of the business will be a function of gross merchandise sold and fees charged. It is most useful as a comparative measure over time, such as current quarter value versus previous quarter value.


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