Gross Merchandise Value

AAA

DEFINITION of 'Gross Merchandise Value'

The total value of merchandise sold over a given period of time through a customer to customer exchange site. It is a measure of the growth of the business, or use of the site to sell merchandise owned by others.

INVESTOPEDIA EXPLAINS 'Gross Merchandise Value'

Gross merchandise value is one element of an e-commerce site's performance, since the revenue of the business will be a function of gross merchandise sold and fees charged. It is most useful as a comparative measure over time, such as current quarter value versus previous quarter value.

RELATED TERMS
  1. Customer To Customer (C2C)

    A business model that facilitates an environment where customers ...
  2. Consignment

    An arrangement whereby goods are left in the possession of another ...
  3. Auction

    A system where potential buyers place competitive bids on assets ...
  4. Lean Six Sigma

    Lean Six Sigma is a managerial approach that combines Six Sigma ...
  5. Gray Market

    An unofficial market where securities are traded. Gray (or “grey”) ...
  6. Supply Chain Finance

    A set of technology-based business and financing processes that ...
Related Articles
  1. Choosing The Winners In The Click-And-Mortar ...
    Investing

    Choosing The Winners In The Click-And-Mortar ...

  2. Getting To Know Business Models
    Entrepreneurship

    Getting To Know Business Models

  3. Advanced Financial Statement Analysis
    Options & Futures

    Advanced Financial Statement Analysis

  4. Top Receipts To Keep In Your Files
    Budgeting

    Top Receipts To Keep In Your Files

comments powered by Disqus
Hot Definitions
  1. Takeover

    A corporate action where an acquiring company makes a bid for an acquiree. If the target company is publicly traded, the ...
  2. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by ...
  3. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  4. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  5. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  6. Budget Deficit

    A status of financial health in which expenditures exceed revenue. The term "budget deficit" is most commonly used to refer ...
Trading Center