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Definition of 'Guerrilla Marketing'
A marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than traditional marketing in that it often relies on personal interaction and has a smaller budget, and it focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than on wide-spread media campaigns.
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Investopedia explains 'Guerrilla Marketing'
Companies using guerrilla marketing rely on its in-your-face promotions to be spread through viral marketing or word-of-mouth, thus reaching a broader audience for free. The use of this tactic is not designed for all types of goods and services, and it is often used for more "edgy" products and to target younger consumers who are more likely to respond positively.
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Search results for 'Guerrilla Marketing'
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http://financialedge.investopedia.com/financial-edge/0911/8-Guerilla-Marketing-Tips-For-Small-Businesses.aspx
... Filed Under: Small Business. Guerrilla marketing is a term reputedly coined by Jay
Conrad Levinson in his book, "Guerrilla Marketing," first published in 1983. ...
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http://www.investopedia.com/articles/financial-theory/11/small-business-marketing-techniques.asp
... Most of these are low cost/no cost methods (sometimes called guerrilla marketing)
and you may use different ones at different stages of your business cycle, or ...
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http://financialedge.investopedia.com/financial-edge/0909/Managing-Your-Personal-Brand.aspx
... Finding a niche is more important if you are a business owner. Guerrilla
Marketing. Once you know who you want to be, tell everybody. ...
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http://financialedge.investopedia.com/financial-edge/0510/4-Career-Networking-Tips-That-Work.aspx
... In "Guerrilla Marketing," Levinson recommends that when you get someone else's card,
you jot down notes about what you talked about on the back and follow up ...
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