Hard Sell

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Dictionary Says

Definition of 'Hard Sell'

Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.
Investopedia Says

Investopedia explains 'Hard Sell'

Determining whether to use a hard sell technique versus a soft sell technique, in which a campaign is more subtle in the delivery of its message, may come down to the type of product being sold and the type of person it is being advertised to. A hard sell technique used to sell a car, for example, might focus on the limited availability of the particular model, how other people are waiting to purchase the vehicle and how prices might increase if the consumer walks off the lot.
Search results for

'Hard Sell'

  • 8 Ethical Guidelines For Brokers

    http://www.investopedia.com/articles/financialcareers/08/broker-ethics-tips.asp
    ... There are obvious things a broker should avoid: lying, misrepresenting and
    hard-sell tactics; however, some unethical behavior is more subtle, but no more ...

  • Do Buy Ratings Mean Cisco's a Sell?

    http://stocks.investopedia.com/stock-analysis/2009/Do-Buy-Ratings-Mean-Ciscos-a-Sell-CSCO-MSFT-INTC-BRCD-JNPR-ALU0805.aspx
    ... Do Buy Ratings Mean Cisco's a Sell? ... advanced technology territories like home networking,
    digital TV and IP telephones, Cisco is going to be hard-pressed to ...

  • What is the hard-to-borrow list?

    http://www.investopedia.com/ask/answers/09/hard-to-borrow-list.asp
    ... sale transactions. Securities that are not on the hard-to-borrow list are
    usually assumed to be available to short sell. A short ...

  • How do you get a hard copy of a stock certificate?

    http://www.investopedia.com/ask/answers/06/stockcertificate.asp
    ... How do you get a hard copy of a stock certificate ... find the issuing of stock certificates
    burdensome, as these stock holders may buy and sell this corporation's ...

  • Seattle Genetics – And Now The Hard Bit

    http://stocks.investopedia.com/stock-analysis/2011/Seattle-Genetics--And-Now-The-Hard-Bit-SGEN-DNDN-NVS-AMGN-BIIB-ALTH-PFE0822.aspx
    ... Seattle Genetics – And Now The Hard Bit. ... seeming to make it abundantly clear that
    the agency had issues with the company's application to sell Adcetris for ...

  • Stimulus Spending: When It Fails And Why - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0609/Stimulus-Spending-The-Downside.aspx
    ... to our woes. It's a hard sell in Europe, however, because Germany is taking
    a more conservative approach. This could be stubbornness ...

  • GE: Breaking Up Is Hard To Do

    http://stocks.investopedia.com/stock-analysis/2010/GE-Breaking-Up-Is-Hard-to-Do-GE-CERN-MFST-CMCSA1026.aspx
    ... GE: Breaking Up Is Hard To Do. ... Announced in 2008, the decision to sell GE Appliance
    surprised consumers, but not the investment community. ...

  • Cold Call Without Getting The Cold Shoulder

    http://www.investopedia.com/articles/financialcareers/06/MakingColdCalls.asp
    ... build their book of business. But remember, cold calling doesn't have to
    be a hard sell. The most successful brokers emphasize their ...

  • Saving Your Home From Foreclosure

    http://www.investopedia.com/articles/pf/07/avoid_foreclosure.asp
    ... Hard money loans generally have astronomical interest rates and fees, but it could
    allow you ... finances, then the only option left for you is to sell your home ...

  • Vivus Tries A New Path

    http://stocks.investopedia.com/stock-analysis/2011/Vivus-Tries-A-New-Path-VVUS-ARNA-OREX-PFE-LLY-GSK-WTW-NVS0920.aspx
    ... Still Likely to be a Hard Sell While a faster filing is indeed good news, Vivus
    investors should not assume it's all clear sailing from here. ...

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