Investopedia

Continue to Site »

Hard Sell

Filed Under » ,
Dictionary Says

Definition of 'Hard Sell'

Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.
Investopedia Says

Investopedia explains 'Hard Sell'

Determining whether to use a hard sell technique versus a soft sell technique, in which a campaign is more subtle in the delivery of its message, may come down to the type of product being sold and the type of person it is being advertised to. A hard sell technique used to sell a car, for example, might focus on the limited availability of the particular model, how other people are waiting to purchase the vehicle and how prices might increase if the consumer walks off the lot.

Articles Of Interest

  1.

    5 Ways To Control Emotional Spending

    Follow these five simple steps to keep your spending under control.

  2. Lose 10 Pounds Of Overspending

    Bad spending habits are not always obvious. What could you be doing to ensure that your money's going where it should?

  3. Sneaky Strategies That Fuel Overspending

    Find out how to avoid six of the worst vender ploys this holiday shopping season.

  4. Top 5 Ways Restaurants Make You Spend More

    The next time you eat out, watch for these common restaurant tricks that undermine your dining budget.

  5. In Small Business, Success Is Spelled With 5 "C"s

    Incorporating these steps will help your business thrive in a competitive market.

  6. Multi-Level Marketing

    Learn how to differentiate between a legitimate marketing strategy and a pyramid scheme.

  7. How Business Owners Can Attract Word-Of-Mouth Referrals

    Being average is not an accomplishment. To thrive and grow, you and your business need to stand out.

  8. Top 5 Business Alternatives To Facebook

    Social media marketing is an essential tool in business, but there are other resources other than Facebook.

  9. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to the audience what the brand represents.

  10. 5 Steps To A Small Business Marketing Plan

    Here are some tips for marketing your small business.
comments powered by Disqus
Marketplace
Hot Definitions

  1. Glocalization

    A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market.

  2. Disaster Loss

    A special type of tax-deductible loss, similar to a casualty loss, where a loss has been incurred by taxpayers who reside in an area that has been designated as a federal disaster area by the President.

  3. Fool In The Shower

    The notion that changes or policies designed to alter the course of the economy should be done slowly, rather than all at once.

  4. Pattern Day Trader

    An SEC designation for traders who trade the same security four or more times per day (buys and sells) over a five-day period, and for whom same-day trades make up at least 6% of their activity for that period.

  5. Cost-Push Inflation

    A phenomenon in which the general price levels rise (inflation) due to increases in the cost of wages and raw materials.

  6. Happiness Economics

    The formal academic study of the relationship between individual satisfaction and economic issues, such as employment and wealth.
Trading Center
Array ( )
taggroups(for debug only):
Array ( [0] => Personal Finance [1] => What's New )