Hard Sell

DEFINITION of 'Hard Sell'

Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.

BREAKING DOWN 'Hard Sell'

Determining whether to use a hard sell technique versus a soft sell technique, in which a campaign is more subtle in the delivery of its message, may come down to the type of product being sold and the type of person it is being advertised to. A hard sell technique used to sell a car, for example, might focus on the limited availability of the particular model, how other people are waiting to purchase the vehicle and how prices might increase if the consumer walks off the lot.

RELATED TERMS
  1. Soft Sell

    Advertising and sales practices denoted by subtle language and ...
  2. Suggestive Selling

    A sales technique where the employee asks the customer if they ...
  3. Tailored Advertising

    Marketing and advertising campaigns that place emphasis on the ...
  4. Comparables

    A valuation technique in which a recently sold asset is used ...
  5. Comparative Advertising

    A marketing strategy in which a company shows how its product ...
  6. Advertising Elasticity Of Demand ...

    A measure of a market's sensitivity to increases or decreases ...
Related Articles
  1. Investing

    Bye, Mad Men: How the Net Is Changing Advertising (FB, TWTR)

    The Internet and digital media are changing the way companies advertise and market themselves. More targeted, varied and faster advertising is possible.
  2. Personal Finance

    7 Companies With Big Advertising Budgets

    Here's what the corporations with some of the biggest advertising budgets in the U.S. spend their money on.
  3. Active Trading Fundamentals

    Trailing-Stop Techniques

    The important decision to exit a position must be based on more than emotion if you want to be a disciplined trader.
  4. Entrepreneurship

    5 Steps To A Small Business Marketing Plan

    Here are some tips for marketing your small business.
  5. Personal Finance

    6 Common Advertising Phrases To Be Wary Of

    Things are rarely as they appear, especially in the marketing and advertising world.
  6. Personal Finance

    Where Are Advertisers Spending Their Money?

    We list five outlets where advertisers are spending their money, and how these trends developed.
  7. Personal Finance

    How The Internet Web Ad Industry Works

    Over the past 10 years, advertising strategies have evolved as a result of technological development as the internet has provided new channels for advertisers to reach a larger audience.
  8. Investing

    Advertising From TV To Internet: An Industry History

    Changes in television consumption habits have forced advertising to target audiences through new means, namely Internet advertising.
  9. Mutual Funds & ETFs

    6 Proven Methods For Selling Stocks

    These common techniques can help investors take some of the emotion out of deciding when to sell a stock.
  10. Options & Futures

    Writing A Covered Call

    Writing an option is the process of selling to another investor the right, but not the obligation, to buy or sell a stock at a given price in the near future. It can also be referred to as shorting ...
RELATED FAQS
  1. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ... Read Answer >>
  2. When does one sell a put option, and when does one sell a call option?

    The incorporation of options into all types of investment strategies has quickly grown in popularity among individual investors. ... Read Answer >>
  3. What is the "bait & switch" technique?

    The bait and switch is a advertising technique which can be considered illegal, but in most cases is merely looked upon as ... Read Answer >>
  4. Which economic factors most affect the demand for consumer goods?

    Understand how key economic factors such as inflation, unemployment, interest rates and consumer confidence affect the level ... Read Answer >>
  5. How important is advertising revenue in the Internet sector?

    Learn about the importance of advertising revenue in the Internet industry. Find out how much Internet firms rely on advertising ... Read Answer >>
  6. When buying a car, is it better to have a trade in or a down payment?

    When buying a car, it may be better to have a down payment rather than a trade in. A trade in offers convenience to the car ... Read Answer >>
Hot Definitions
  1. Reverse Mortgage

    A type of mortgage in which a homeowner can borrow money against the value of his or her home. No repayment of the mortgage ...
  2. Labor Market

    The labor market refers to the supply and demand for labor, in which employees provide the supply and employers the demand. ...
  3. Demand Curve

    The demand curve is a graphical representation of the relationship between the price of a good or service and the quantity ...
  4. Goldilocks Economy

    An economy that is not so hot that it causes inflation, and not so cold that it causes a recession. This term is used to ...
  5. White Squire

    Very similar to a "white knight", but instead of purchasing a majority interest, the squire purchases a lesser interest in ...
  6. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
Trading Center