Hard Dollars

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Dictionary Says

Definition of 'Hard Dollars'

Cash fees or payments made by an investor or customer to a brokerage firm in return for their services. Hard dollars differ from soft dollar payments because soft dollar payments are paid within the commission revenue from making trades or deducted from the value of any other transactions.
Investopedia Says

Investopedia explains 'Hard Dollars'

If an investor places a market order and pays the brokerage a $40 fee for that transaction, that is a hard dollar payment.

This term can also be referred to as money paid out to a travel agent by suppliers to counterbalance costs of marketing supplier products.

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'Hard Dollars'

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    ... every day in the media. This, in turn, impacts how we spend our hard-earned
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    ... dividend) and why. We'll also provide some ideas that may help you hang
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    ... achieve on your own. In other words, spending your hard-earned dollars should
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