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Definition of 'Horizontal Market'
A market diversified so that the products created are able to meet the needs of more than one industry.
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Investopedia explains 'Horizontal Market'
The profitability for companies producing goods in a horizontal market is determined more by internal rather than external factors, as their products are commonly used. An example of a horizontal market is the demand and production of plastic pellets.
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Learning how to assess business models helps investors identify companies that are the best investments.
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If you like to keep your finger on the pulse of the market, this could be the career for you.
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If your business has hit a wall, we've got the answer to break through and increase sales and earnings.
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These cash incentives lure in consumers, who are often unable to collect on the deal.
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