Horizontal Market

What Does Horizontal Market Mean?
A market diversified so that the products created are able to meet the needs of more than one industry.

Investopedia explains Horizontal Market
The profitability for companies producing goods in a horizontal market is determined more by internal rather than external factors, as their products are commonly used. An example of a horizontal market is the demand and production of plastic pellets.

Related Terms

Downstream
Upstream
Vertical Market
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