Horizontal Market

What Does It Mean?
What Does Horizontal Market Mean?
A market diversified so that the products created are able to meet the needs of more than one industry.
Investopedia Says
Investopedia explains Horizontal Market
The profitability for companies producing goods in a horizontal market is determined more by internal rather than external factors, as their products are commonly used. An example of a horizontal market is the demand and production of plastic pellets.
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