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Definition of 'Horizontal Merger'
A merger occurring between companies producing similar goods or offering similar services.
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Investopedia explains 'Horizontal Merger'
This type of merger occurs frequently as a result of larger companies attempting to create more efficient economies of scale. The amalgamation of Daimler-Benz and Chrysler is a popular example of a horizontal merger.
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Size matters when it comes to corporate purchases.
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In the dramatic world of M&As, battleground terms meld with bizarre metaphors to form the language of the game.
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While acquisitions can be hostile, these varied mergers are always friendly.
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