Impression
 |
Definition of 'Impression'A metric used to quantify the display of an advertisement on a web page. Impressions are used in banner advertising, which often pays on a per impression basis. Frequently, these are measured by Cost Per Mille (CPM), where mille refers to 1,000 impressions. |
 |
Investopedia explains 'Impression'For example, a banner ad might have a CPM (cost per thousand) of $5, meaning that the website owner receives $5 every time an ad on his website is displayed 1,000 times.The owner of a website may be paid for each ad impression. Other advertising arrangements may only pay the website owner when a visitor clicks on the ad, or clicks on the ad and makes a purchase. Typically, advertisers pay less for an ad campaign based solely on impressions and more for campaigns based on click-throughs and conversions. The reason for this difference in pay rates is that an ad that causes its viewer to take action resulting in a sale, is more valuable to the advertiser than one that does not. |
Related Definitions
Articles Of Interest
-
Stock Market Simulators: Play Your Way To Profits
Online stock simulators make learning about stocks as fun and easy as playing a game. -
How To Target Ideal Customers
Expand your definition of a lucrative client and uncover a new realm of possibilities. -
Advertising, Crocodiles And Moats
Memorable advertising is a brick in the fortress that keeps competitors at bay. -
Don't Be Misled By Investment Advertising
Investment companies and brokers want to sell. Unfortunately, this can result in promotional material that is not entirely frank, or far worse, truly misleading. -
The Lucrative World Of Third-Party Marketing
Hedge funds don't sell themselves. Marketing experts reel in the big fish. -
10 Tips For Choosing An Online Broker
Investing online is cheaper, safer and easier than ever before. Find out how to choose the broker that will help you get the most for your money. -
Regression Basics For Business Analysis
This tool is easy to use and can provide valuable information on financial analysis and forecasting. Find out how. -
Breaking Down The Geometric Mean
Understanding portfolio performance, whether for a self-managed, discretionary portfolio or a non-discretionary portfolio, is vital to determining whether the portfolio strategy is working or ... -
Tracking Volatility: How The VIX Is Calculated
When market volatility spikes or stalls, newspapers, websites, bloggers and television commentators all refer to the VIX®. Formally known as the CBOE Volatility Index, the VIX is a benchmark ... -
Consumer Confidence: A Killer Statistic
The consumer confidence is key to any market economy, so investors need to learn the measures and how to analyze them.
Free Annual Reports