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Definition of 'Impression'
A metric used to quantify the display of an advertisement on a web page. Impressions are used in banner advertising, which often pays on a per impression basis. Frequently, these are measured by Cost Per Mille (CPM), where mille refers to 1,000 impressions.
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Investopedia explains 'Impression'
For example, a banner ad might have a CPM (cost per thousand) of $5, meaning that the website owner receives $5 every time an ad on his website is displayed 1,000 times.
The owner of a website may be paid for each ad impression. Other advertising arrangements may only pay the website owner when a visitor clicks on the ad, or clicks on the ad and makes a purchase. Typically, advertisers pay less for an ad campaign based solely on impressions and more for campaigns based on click-throughs and conversions. The reason for this difference in pay rates is that an ad that causes its viewer to take action resulting in a sale, is more valuable to the advertiser than one that does not.
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Search results for 'Impression'
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http://www.investopedia.com/slide-show/first_impression_blunders
... the first 20 seconds of meeting you. You don't want to make these first
impression blunders. ... First Impression Blunders To Avoid. ...
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http://www.investopedia.com/articles/stocks/10/stocks-cheap-can-be-deceiving.asp
Find out how to tell a truly undervalued stock from
one that has been legitimately beaten down.
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http://financialedge.investopedia.com/financial-edge/1111/5-Tips-To-Help-Land-A-Holiday-Job.aspx
... wanting to spend the holiday season working in an industry where you have interest,
you're more likely to make a positive, and enthusiastic, impression in an ...
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http://www.investopedia.com/articles/retirement/07/sell_house.asp
... Help them to get that impression when they arrive at your home. ... By keeping rooms
relatively empty, you will help to create the impression of space. ...
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http://www.investopedia.com/articles/financial-theory/11/lie-with-financial-statistics.asp
... This is clearly shown in the graphs below. Where does the curve begin? The impression
created is very different if you leave out the first plunging segment. ...
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http://www.investopedia.com/articles/basics/03/101703.asp
... car. Design First impressions are important, and the very first thing that
gives you an impression of any car is its design. A car ...
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http://www.investopedia.com/articles/financialcareers/06/MakingColdCalls.asp
... In many cases, they are so eager to open up accounts that they give the impression
that they are trying to ram stocks down the prospect's throat. ...
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http://stocks.investopedia.com/stock-analysis/moneyshow/FollowGrowthTrendsWithThese9Stocks.aspx
... I get the impressionand I dont want to overlay any sort of bias or thought process
thats totally outside of the realm of the way in which I trade ...
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http://www.investopedia.com/articles/financial-careers/09/business-grads-land-jobs.asp
... more on the subject, see Students, Get Your Foot In The Door!) Start With the End
in Mind In order to give a hiring manager a positive impression, you should ...
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http://www.investopedia.com/university/business-plan/business-plan8.asp
... The Written Presentation The importance of your plan's appearance can't
be understated: it's your business's first impression. If ...
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