Infomercial

AAA

DEFINITION of 'Infomercial'

A form of television advertisement that acts as a stand-alone program, and typically lasts longer than five minutes. Because an infomercial lasts longer than a regular commercial, it is able to present more details about a product or service and gives a company more time to present a persuasive call to action. Most infomercials will prompt the viewer to call a toll free number or visit a website to make a purchase several times during its run.


"Infomercial" is a combination of the words "information" and "commercial".

INVESTOPEDIA EXPLAINS 'Infomercial'

Infomercials came to prominence during the 1980s after the Federal Communications Commission (FCC) relaxed rules that limited the amount of commercial content that could be shown on television. This type of advertising is famed for appearing on television during off-peak hours, typically late at night or early in the morning. Advertising rates for these hours are lower than during the day, allowing companies selling their products to buy up more time than they would be able to if advertising on a popular television show.

RELATED TERMS
  1. Flighting

    An advertising scheduling strategy in which a business alternates ...
  2. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  3. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  4. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  5. Marketing

    The activities of a company associated with buying and selling ...
  6. Direct Mail

    A credit card offer targeted at a specific consumer and sent ...
Related Articles
  1. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  2. Entrepreneurship

    10 Breakout Ideas For Small Businesses

    If your business has hit a wall, we've got the answer to break through and increase sales and earnings.
  3. Professionals

    The Lucrative World Of Third-Party Marketing

    Hedge funds don't sell themselves. Marketing experts reel in the big fish.
  4. Stock Analysis

    How Will Chesapeake Energy Create Value?

    A few years ago, Chesapeake Energy's bloated balance sheet forced it to sell off assets at fire-sale prices and fund its aggressive capital spending plan.
  5. Stock Analysis

    Did J.C. Penney’s Turnaround Plan Work Out?

    J.C. Penney has wrapped up another year of its turnaround plan: ultimately, to make money in a stock, the underlying business has to make money, too.
  6. Investing

    Multiple Myeloma: A Growing Market For Treatment

    American and European regulators have given Celgene Corporation the OK to begin marketing its top-selling myeloma drug Revlimid as a first-line therapy.
  7. Investing

    Advertising From TV To Internet: An Industry History

    Changes in television consumption habits have forced advertising to target audiences through new means, namely Internet advertising.
  8. Personal Finance

    How Pinterest Makes Money

    Unlike other social platforms, Pinterest actually caters to people who want more stuff.
  9. Investing

    The (High) Cost of Advertising in Times Square

    Advertising on a Times Square billboard costs more per impression than similar forms of advertising, but that doesn't mean it's not worth it.
  10. Entrepreneurship

    How Important Is Social Media For Your Company?

    Freelancers and marketing agencies are just some of the resources companies are now using to develop their social media.

You May Also Like

Hot Definitions
  1. Efficiency Ratio

    Ratios that are typically used to analyze how well a company uses its assets and liabilities internally. Efficiency Ratios ...
  2. Fixed Cost

    A cost that does not change with an increase or decrease in the amount of goods or services produced. Fixed costs are expenses ...
  3. Subsidy

    A benefit given by the government to groups or individuals usually in the form of a cash payment or tax reduction. The subsidy ...
  4. Sunk Cost

    A cost that has already been incurred and thus cannot be recovered. A sunk cost differs from other, future costs that a business ...
  5. Technical Skills

    1. The knowledge and abilities needed to accomplish mathematical, engineering, scientific or computer-related duties, as ...
  6. Prepaid Expense

    A type of asset that arises on a balance sheet as a result of business making payments for goods and services to be received ...
Trading Center