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Investopedia explains 'In Play'
When a firm becomes a potential takeover target, its share price will typically increase on the expectations of being bought out. For example, in the late 1980s, management at RJR Nabisco felt the share price was unjustifiably low, so it made a bid to take the company private. This bid put the company in play, soliciting numerous other bids, sending RJR Nabisco's share price through the roof.
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