Invisible Assets


DEFINITION of 'Invisible Assets'

An item of value that is intangible and that cannot be seen, such as brand recognition and intellectual property including trademarks, copyrights or patents. Invisible assets are non-material assets that are shown in a company's balance sheet, and include research and development costs, concessions, patents, licenses, trademarks and goodwill. Also called intangible assets.

BREAKING DOWN 'Invisible Assets'

The value of invisible assets may be difficult to quantify; however, these assets can be important to the long-term success of a company (consider the Nike "swoosh" logo and brand recognition). An invisible (or intangible) asset is the opposite of a tangible asset, such as cash, a factory or real estate.

  1. Goodwill

    An account that can be found in the assets portion of a company's ...
  2. Brand

    A distinguishing symbol, mark, logo, name, word, sentence or ...
  3. Asset Valuation

    A method of assessing the worth of a company, real property, ...
  4. Patent

    A government license that gives the holder exclusive rights to ...
  5. Asset

    1. A resource with economic value that an individual, corporation ...
  6. Intrinsic Value

    Intrinsic value is the actual value of a company or an asset ...
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