DEFINITION of 'Invisible Assets'
An item of value that is intangible and that cannot be seen, such as brand recognition and intellectual property including trademarks, copyrights or patents. Invisible assets are non-material assets that are shown in a company's balance sheet, and include research and development costs, concessions, patents, licenses, trademarks and goodwill. Also called intangible assets.
BREAKING DOWN 'Invisible Assets'
The value of invisible assets may be difficult to quantify; however, these assets can be important to the long-term success of a company (consider the Nike "swoosh" logo and brand recognition). An invisible (or intangible) asset is the opposite of a tangible asset, such as cash, a factory or real estate.