Investopedia explains 'iShares'
One example of ETFs are shares of a portfolio intended to track a market index. Owning shares of an ETF differs from owning shares of an index mutual fund in that ETFs are traded like stocks and can be more tax efficient and cost efficient. For example, iShares' S&P 500 fund, IVV, is designed to track the performance of the S&P 500.
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