Investopedia explains 'Judo Business Strategy'
The strategy is named after judo, a form of Japanese martial arts and was used as a metaphor in the book "Judo Strategy" (2001) by David B. Yoffie and Mary Kwak. The origins could go further back to "judo economics," a term coined by economists Judith Gelman and Steven Salop to describing a strategy when starting a company in a sector dominated by a large competitor.
One of the major aspect of judo is to use the size of the opponent against him or herself. As a business strategy, it is designed to give smaller companies an advantage by using the perceived advantages of a larger competitor - namely size - against the competitor.
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