Kiosk

AAA

DEFINITION of 'Kiosk'

A small, temporary, standalone booth used in high-foot-traffic areas for marketing purposes. A kiosk will usually be manned by one or two individuals who help attract attention to the booth to get new customers.







INVESTOPEDIA EXPLAINS 'Kiosk'

Because of their small, temporary nature, kiosks can be a low-cost marketing strategy. They are also a good way to give a company a human face, and provide customers the opportunity to ask questions about a product.


For example, a local newspaper might set up a kiosk at a grocery store to try to sign up new subscribers. Similarly, credit card companies often set up kiosks in airports to seek new customers for a credit card that offers frequent-flyer miles.

RELATED TERMS
  1. Product Differentiation

    A marketing process that showcases the differences between products. ...
  2. Banner Advertising

    A rectangular graphic display that stretches across the top or ...
  3. Marketing

    The activities of a company associated with buying and selling ...
  4. Viral Marketing

    Internet advertising or marketing that spreads exponentially ...
  5. Business To Consumer - B To C

    Business or transactions conducted directly between a company ...
  6. Online-To-Offline Commerce

    A business strategy that draws potential customers from online ...
RELATED FAQS
  1. What are the most common operating expenses for an online business?

    Online businesses differ in operating needs and expenses but incur many of the same costs that other businesses do. Calculating ... Read Full Answer >>
  2. What are the four types of economic utility?

    The four types of economic utility are form, time, place and possession. "Utility" in this context refers to the value, or ... Read Full Answer >>
  3. How can investors in the Internet sector most directly profit from the growth of ...

    Investors in the Internet sector can most directly profit from the growth of e-commerce by investing in the common stock ... Read Full Answer >>
  4. What's the best-selling iPhone model of all time?

    Apple's iPhone 6 and its larger cousin the iPhone 6+ are the bestselling iPhone models of all time, with the iPhone 6 coming ... Read Full Answer >>
  5. What are some examples of companies that are Value-Added Resellers?

    Among the most common value-added resellers are computer retailers and service companies, automobile dealerships and furniture ... Read Full Answer >>
  6. What is the difference between a quarter and a year in finance?

    Companies have two main accounting or financial reporting periods: the fiscal quarter and the fiscal year. The fiscal year ... Read Full Answer >>
Related Articles
  1. Home & Auto

    Don't Be Misled By Investment Advertising

    Investment companies and brokers want to sell. Unfortunately, this can result in promotional material that is not entirely frank, or far worse, truly misleading.
  2. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  3. Professionals

    How To Target Ideal Customers

    Expand your definition of a lucrative client and uncover a new realm of possibilities.
  4. Professionals

    The Lucrative World Of Third-Party Marketing

    Hedge funds don't sell themselves. Marketing experts reel in the big fish.
  5. Personal Finance

    How Agile Project Management Changed Zara

    Zara has created a competitive advantage in the retail industry by using a supply chain centered on agile project management.
  6. Investing

    Using Technology To Tune Out Market Noise

    Today’s technology-centric culture allows us to have access to information anytime. As investors, we can be informed of market moving news as it happens.
  7. Economics

    What are Consumer Goods?

    Products that are purchased for consumption by the average consumer. Clothing, food, automobiles and jewelry are all examples of consumer goods
  8. Mutual Funds & ETFs

    This ETF Can Weather Any Market Condition

    Looking for a winning ETF that's capable of performing in almost any environment?
  9. Personal Finance

    Watch Out For These Top Internet Scams

    The Internet had make it easier than ever for scammers to trick people into giving away their money and personal information. These are the scams to avoid.
  10. Personal Finance

    Why Are Tesla Cars So Expensive?

    What makes Tesla cars so expensive? Short supply and pricey parts is a good place to start.

You May Also Like

Hot Definitions
  1. Adverse Selection

    1. The tendency of those in dangerous jobs or high risk lifestyles to get life insurance. 2. A situation where sellers have ...
  2. Wash Trading

    The process of buying shares of a company through one broker while selling shares through a different broker. Wash trading ...
  3. Fixed-Income Arbitrage

    An investment strategy that attempts to profit from arbitrage opportunities in interest rate securities. When using a fixed-income ...
  4. Venture-Capital-Backed IPO

    The selling to the public of shares in a company that has previously been funded primarily by private investors. The alternative ...
  5. Merger Arbitrage

    A hedge fund strategy in which the stocks of two merging companies are simultaneously bought and sold to create a riskless ...
  6. Market Failure

    An economic term that encompasses a situation where, in any given market, the quantity of a product demanded by consumers ...
Trading Center