Late Majority

AAA

DEFINITION of 'Late Majority'

The last sizable segment of a population to adopt an innovative technology. The late majority accounts for roughly 34% of the population, and will adopt a new product only after seeing that the majority of the population already has. People in this segment are typically older, less affluent and less educated than segments that more readily adopt innovating products.

INVESTOPEDIA EXPLAINS 'Late Majority'

Populations in innovation adoption are broken into five primary segments: innovators (the first to adopt an innovation), early adopters, early majority, late majority and laggards. Companies evaluate how their products will fare by taking into account the time it will take for more than 50% of the market to adopt a new product. It may take a long time for the majority to adopt groundbreaking products.

RELATED TERMS
  1. Early Adopter

    An individual or business who uses a new product or technology ...
  2. Early Majority

    The first sizable segment of a population to adopt an innovative ...
  3. Development Stage

    A company that is in a preliminary or early state of its corporate ...
  4. Proprietary Technology

    A process, tool, system or similar item that is the property ...
  5. Return On Innovation Investment

    A performance measure used to evaluate the effectiveness of a ...
  6. Research And Development - R&D

    Investigative activities that a business chooses to conduct with ...
Related Articles
  1. Patents Are Assets, So Learn How To ...
    Investing Basics

    Patents Are Assets, So Learn How To ...

  2. New Year Planning For Business Owners
    Entrepreneurship

    New Year Planning For Business Owners

  3. R&D Spending And Profitability: What's ...
    Investing

    R&D Spending And Profitability: What's ...

  4. Which Is Better: Dominance Or Innovation?
    Active Trading

    Which Is Better: Dominance Or Innovation?

comments powered by Disqus
Hot Definitions
  1. Repurchase Agreement - Repo

    A form of short-term borrowing for dealers in government securities.
  2. Correlation

    In the world of finance, a statistical measure of how two securities move in relation to each other. Correlations are used ...
  3. Letter Of Credit

    A letter from a bank guaranteeing that a buyer's payment to a seller will be received on time and for the correct amount. ...
  4. Due Diligence - DD

    1. An investigation or audit of a potential investment. Due diligence serves to confirm all material facts in regards to ...
  5. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  6. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
Trading Center