Law Of 29

AAA

DEFINITION of 'Law Of 29'

A belief held by some marketers that on average a prospective customer will not purchase a good or service until they have been exposed to a marketing message 29 times. While the number of messages can differ a great deal when courting prospective clients, advocates of the law of 29 believe that a constant, "in your face" approach to marketing is the best way to sell a product or service.

INVESTOPEDIA EXPLAINS 'Law Of 29'

The law of 29 is the basis behind drip marketing, a direct marketing approach that involves sending numerous promotional messages to prospective clients over a period of time. Drip marketers often employ the use of mass email marketing to reach a large client base and send their message repeatedly in the hope of turning prospects into customers through techniques such as the law of 29.

RELATED TERMS
  1. Green Marketing

    Marketing products and services based on environmental factors ...
  2. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  3. Banner Advertising

    A rectangular graphic display that stretches across the top or ...
  4. Moore's Law

    An observation made by Intel co-founder Gordon Moore in 1965. ...
  5. Business To Consumer - B To C

    Business or transactions conducted directly between a company ...
  6. Viral Marketing

    Internet advertising or marketing that spreads exponentially ...
Related Articles
  1. The Marketing Director's Pitch
    Professionals

    The Marketing Director's Pitch

  2. Sales Director Career Provides Daily ...
    Professionals

    Sales Director Career Provides Daily ...

  3. The Green Marketing Machine
    Fundamental Analysis

    The Green Marketing Machine

  4. Generational Marketing: Harvest The ...
    Retirement

    Generational Marketing: Harvest The ...

comments powered by Disqus
Hot Definitions
  1. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by ...
  2. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  3. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  4. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  5. Budget Deficit

    A status of financial health in which expenditures exceed revenue. The term "budget deficit" is most commonly used to refer ...
  6. Floating Exchange Rate

    A country's exchange rate regime where its currency is set by the foreign-exchange market through supply and demand for that ...
Trading Center