Lipstick Entrepreneurs

Definition of 'Lipstick Entrepreneurs'


Independent, self-employed businesswomen who sell makeup or other female-oriented products and services. Lipstick entrepreneurs are viewed as leaders of the "femterprise" movement. In periods of economic crises there is often a surge of female-owned start-up businesses or "female enterprises," due in large part to the perceived job security, income potential and flexibility to accommodate a busy family schedule.

Investopedia explains 'Lipstick Entrepreneurs'


Mary Kay, Avon and Arbonne are three of the most well-known female-oriented businesses that target lipstick entrepreneurs. Avon U.K. has identified eight primary types of lipstick entrepreneurs:
1. The Meritocrat – a formerly successful career woman who has chosen self-employment.
2. The Rescuer – a woman who pursues self-employment as a way to provide for her family, often as a result of her husband's job or income loss.
3. The Horizontal Juggler – most often a middle-aged woman who begins her own business in addition to managing childcare duties.
4. The Double Hitter - a woman who is able to compress a full-time job into part-time hours and run her own business on the side.
5. The Domestecutive – most often a woman already caring for young children at home who begins a home-based business to provide additional income for her family without having to incur costs for full-time childcare.
6. The Passionista – a woman who chooses to turn a hobby into her full-time personal business.
7. The Fledgling – a young woman, typically still in college or recently graduated, who opts to launch her own business either full-time or part-time to earn income and pay off student debt.
8. The Freewheeler – a woman nearing, or in, retirement who chooses to start a business.



comments powered by Disqus
Hot Definitions
  1. Cash and Carry Transaction

    A type of transaction in the futures market in which the cash or spot price of a commodity is below the futures contract price. Cash and carry transactions are considered arbitrage transactions.
  2. Amplitude

    The difference in price from the midpoint of a trough to the midpoint of a peak of a security. Amplitude is positive when calculating a bullish retracement (when calculating from trough to peak) and negative when calculating a bearish retracement (when calculating from peak to trough).
  3. Ascending Triangle

    A bullish chart pattern used in technical analysis that is easily recognizable by the distinct shape created by two trendlines. In an ascending triangle, one trendline is drawn horizontally at a level that has historically prevented the price from heading higher, while the second trendline connects a series of increasing troughs.
  4. National Best Bid and Offer - NBBO

    A term applying to the SEC requirement that brokers must guarantee customers the best available ask price when they buy securities and the best available bid price when they sell securities.
  5. Maintenance Margin

    The minimum amount of equity that must be maintained in a margin account. In the context of the NYSE and FINRA, after an investor has bought securities on margin, the minimum required level of margin is 25% of the total market value of the securities in the margin account.
  6. Leased Bank Guarantee

    A bank guarantee that is leased to a third party for a specific fee. The issuing bank will conduct due diligence on the creditworthiness of the customer looking to secure a bank guarantee, then lease a guarantee to that customer for a set amount of money and over a set period of time, typically less than two years.
Trading Center