Lipstick Entrepreneurs

Definition of 'Lipstick Entrepreneurs'


Independent, self-employed businesswomen who sell makeup or other female-oriented products and services. Lipstick entrepreneurs are viewed as leaders of the "femterprise" movement. In periods of economic crises there is often a surge of female-owned start-up businesses or "female enterprises," due in large part to the perceived job security, income potential and flexibility to accommodate a busy family schedule.

Investopedia explains 'Lipstick Entrepreneurs'


Mary Kay, Avon and Arbonne are three of the most well-known female-oriented businesses that target lipstick entrepreneurs. Avon U.K. has identified eight primary types of lipstick entrepreneurs:
1. The Meritocrat – a formerly successful career woman who has chosen self-employment.
2. The Rescuer – a woman who pursues self-employment as a way to provide for her family, often as a result of her husband's job or income loss.
3. The Horizontal Juggler – most often a middle-aged woman who begins her own business in addition to managing childcare duties.
4. The Double Hitter - a woman who is able to compress a full-time job into part-time hours and run her own business on the side.
5. The Domestecutive – most often a woman already caring for young children at home who begins a home-based business to provide additional income for her family without having to incur costs for full-time childcare.
6. The Passionista – a woman who chooses to turn a hobby into her full-time personal business.
7. The Fledgling – a young woman, typically still in college or recently graduated, who opts to launch her own business either full-time or part-time to earn income and pay off student debt.
8. The Freewheeler – a woman nearing, or in, retirement who chooses to start a business.



comments powered by Disqus
Hot Definitions
  1. Quanto Swap

    A swap with varying combinations of interest rate, currency and equity swap features, where payments are based on the movement of two different countries' interest rates. This is also referred to as a differential or "diff" swap.
  2. Genuine Progress Indicator - GPI

    A metric used to measure the economic growth of a country. It is often considered as a replacement to the more well known gross domestic product (GDP) economic indicator. The GPI indicator takes everything the GDP uses into account, but also adds other figures that represent the cost of the negative effects related to economic activity (such as the cost of crime, cost of ozone depletion and cost of resource depletion, among others).
  3. Accelerated Share Repurchase - ASR

    A specific method by which corporations can repurchase outstanding shares of their stock. The accelerated share repurchase (ASR) is usually accomplished by the corporation purchasing shares of its stock from an investment bank. The investment bank borrows the shares from clients or share lenders and sells them to the company.
  4. Microeconomic Pricing Model

    A model of the way prices are set within a market for a given good. According to this model, prices are set based on the balance of supply and demand in the market. In general, profit incentives are said to resemble an "invisible hand" that guides competing participants to an equilibrium price. The demand curve in this model is determined by consumers attempting to maximize their utility, given their budget.
  5. Centralized Market

    A financial market structure that consists of having all orders routed to one central exchange with no other competing market. The quoted prices of the various securities listed on the exchange represent the only price that is available to investors seeking to buy or sell the specific asset.
  6. Balanced Investment Strategy

    A portfolio allocation and management method aimed at balancing risk and return. Such portfolios are generally divided equally between equities and fixed-income securities.
Trading Center