Lipstick Entrepreneurs

DEFINITION of 'Lipstick Entrepreneurs'

Independent, self-employed businesswomen who sell makeup or other female-oriented products and services. Lipstick entrepreneurs are viewed as leaders of the "femterprise" movement. In periods of economic crises there is often a surge of female-owned start-up businesses or "female enterprises," due in large part to the perceived job security, income potential and flexibility to accommodate a busy family schedule.

BREAKING DOWN 'Lipstick Entrepreneurs'

Mary Kay, Avon and Arbonne are three of the most well-known female-oriented businesses that target lipstick entrepreneurs. Avon U.K. has identified eight primary types of lipstick entrepreneurs:
1. The Meritocrat – a formerly successful career woman who has chosen self-employment.
2. The Rescuer – a woman who pursues self-employment as a way to provide for her family, often as a result of her husband's job or income loss.
3. The Horizontal Juggler – most often a middle-aged woman who begins her own business in addition to managing childcare duties.
4. The Double Hitter - a woman who is able to compress a full-time job into part-time hours and run her own business on the side.
5. The Domestecutive – most often a woman already caring for young children at home who begins a home-based business to provide additional income for her family without having to incur costs for full-time childcare.
6. The Passionista – a woman who chooses to turn a hobby into her full-time personal business.
7. The Fledgling – a young woman, typically still in college or recently graduated, who opts to launch her own business either full-time or part-time to earn income and pay off student debt.
8. The Freewheeler – a woman nearing, or in, retirement who chooses to start a business.

RELATED TERMS
  1. Leading Lipstick Indicator

    An indicator based on the theory that a consumer turns to less ...
  2. Business Exit Strategy

    An entrepreneur's strategic plan to sell his or her investment ...
  3. Self-Employed Person

    An independent contractor or sole proprietor who reports income ...
  4. Business Income

    Any income that is realized as a result of business activity. ...
  5. Key Person Insurance

    A life insurance policy that a company purchases on a key executive's ...
  6. Social Entrepreneur

    A person who pursues an innovative idea with the potential to ...
Related Articles
  1. Managing Wealth

    The 5 Skills Every Entrepreneur Needs

    Understand what an entrepreneur is and the type of risk an entrepreneur faces. Learn about the five skills necessary to become a successful entrepreneur.
  2. Markets

    6 Benefits of Working Part Time Instead of Full Time

    Examine the various advantages of working full time versus working part time, and learn key factors to consider in making the choice.
  3. Entrepreneurship & Small Business

    How Entrepreneurs Benefit the Economy

    Why are entrepreneurs important for the economy?
  4. Personal Finance

    Kylie Jenner: Entrepreneurial Genius

    Kylie Jenner successfully launched her lipstick line last November and is building what appears to be a cosmetics empire.
  5. Managing Wealth

    5 Alternatives To Starting Your Own Business

    Want to start your own business but don't want the hassle of doing it by yourself? Find out how.
  6. Professionals

    10 Characteristics Of Successful Entrepreneurs

    Do you have the qualities of a successful entrepreneur? Those who do tend to share these 10 traits.
  7. Entrepreneurship & Small Business

    5 Steps to Become an Entrepreneur

    Understand what it takes to become an entrepreneur, and learn about five steps that can help someone become an entrepreneur and build a successful business.
  8. Investing

    How To Start A Side Business

    If you're looking to start a business, the best bet is to smart small and do something you enjoy.
  9. Markets

    Why Equity Financing Is Worth It

    When a business takes on an equity partner, it is exposed to a number of advantages that debt financing simply cannot provide.
  10. Professionals

    Part-Time Vs. Executive MBA: Which One To Pick?

    In general, there are two routes a prospective student can take when pursuing an MBA: a full-time or a part-time program. Although both options will lead to a degree, there are trade-offs that ...
RELATED FAQS
  1. How does an entrepreneur pay taxes?

    Find out what kind of impact tax policy can have on entrepreneurship in the United States and why all economic agents have ... Read Answer >>
  2. What risks does an entrepreneur face?

    Find out if you have what it takes to overcome the challenges and risks associated with starting a business and becoming ... Read Answer >>
  3. How does an entrepreneur help the economy?

    Find out about how entrepreneurs play a fundamental role in capitalist economies by helping to coordinate resources and bearing ... Read Answer >>
  4. What resources are available to an entrepreneur to raise capital?

    Learn how entrepreneurs can use various resources to raise capital and how each is beneficial throughout the different phases ... Read Answer >>
  5. Can I fund both a 401K and IRA?

    My wife has 401k. Joint filing income less than $61,000. Can an IRA also be funded to decrease my wife's income to stay ... Read Answer >>
  6. What are some good resources to help entrepreneurs develop a business model?

    Find out what resources are available for developing a small business model; learn what websites contain useful information ... Read Answer >>
Hot Definitions
  1. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  2. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
  3. Brexit

    The Brexit, an abbreviation of "British exit" that mirrors the term Grexit, refers to the possibility of Britain's withdrawal ...
  4. Underweight

    1. A situation where a portfolio does not hold a sufficient amount of a particular security when compared to the security's ...
  5. Russell 3000 Index

    A market capitalization weighted equity index maintained by the Russell Investment Group that seeks to be a benchmark of ...
  6. Enterprise Value (EV)

    A measure of a company's value, often used as an alternative to straightforward market capitalization. Enterprise value is ...
Trading Center