Logo

Filed Under » , ,
Dictionary Says

Definition of 'Logo'

A graphical mark used to identify a company, organization, product or brand. Logos can be displayed along side - or in lieu of -  a company's name in order to generate awareness of the company's association with a particular product or service. The particular graphic used may be a stylized version of the company lettering (such as a wordmark) or abstract (such as a shape unrelated to the company lettering).
Investopedia Says

Investopedia explains 'Logo'

Logos are an example of intangible assets because they hold value, but not in a physical form. Logos have become an integral part of a company's identity, and are used heavily in the marketing of products and services. A well-recognized logo can increase a company's goodwill, and is trademarked for intellectual property protection.

Historically, pictures were used to convey messages to individuals who were unable to read. A picture of a loaf of bread would be used on a sign to denote a baker. Even if the word "bread" was not displayed, consumers knew the type of product available at that store.

Related Definitions

Search results for

'Logo'

  • Does a company logo change require a material disclosable event?

    http://www.investopedia.com/ask/answers/09/logo-change-material-disclosable-event.asp
    A company logo change usually constitutes a material disclosable event. ... Does
    a company logo change require a material disclosable event? ...

  • 12 Tips To Protect Yourself On Cyber Monday - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1111/12-Tips-To-Protect-Yourself-On-Cyber-Monday.aspx
    ... Look for the SSL Logo When encountering unfamiliar retailers, or websites,
    search for the SSL logo on the bottom of the page. The ...

  • Series 6 Question of the Week 07/28/2006 | Investopedia

    http://www.investopedia.com/professionals/questionoftheweek/series6/072806.asp
    ... I. An insulated coffee mug bearing the fund’s logo II. A watch with the
    fund’s logo, valued at $125 III. A pen and pencil set ...

  • Banking: Debit Cards and ATMs | Investopedia

    http://www.investopedia.com/university/banking/banking5.asp
    ... In fact, many have a 16-digit number and a Visa or Mastercard logo and can be used
    like a credit card for purchases, with the major difference that the money ...

  • 8 Guerilla Marketing Tips For Small Businesses - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0911/8-Guerilla-Marketing-Tips-For-Small-Businesses.aspx
    ... your bike. Paint or stencil your company logo and other information on
    your vehicle and you'll have a traveling billboard. Flyers ...

  • 6 Branding Tips For Small Business Owners - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0811/6-Branding-Tips-For-Small-Business-Owners.aspx
    ... Create a Logo and Design Scheme It's important to have many different ways to convey
    your message and style to your potential clients, so you need to have both ...

  • Advertising, Crocodiles And Moats

    http://www.investopedia.com/articles/06/admoats.asp
    ... of factors such as holding valuable patents or being the sole provider of a product
    or a service; having a dominant position, brand or logo recognition; and ...

  • Moving Cash Out Of Hand

    http://stocks.investopedia.com/stock-analysis/2009/Moving-Cash-Out-Of-Hand--V-MA0325.aspx
    ... Why bother with cash and a lifetime focused on acquiring things versus the ease
    of swiping cards with the Visa (NYSE:V) logo and the fulfillment of collecting ...

  • 5 Expenses You Want to Be Deductible But Aren't - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1111/5-Expenses-You-Want-to-Be-Deductible-But-Arent.aspx
    ... elsewhere. On the other hand, if you are required to purchase a mechanic's
    jumpsuit with the company logo on it, you can deduct it. ...

  • Tough Times Outdoor Advertising

    http://stocks.investopedia.com/stock-analysis/2011/Tough-Times-Outdoor-Advertising-LAMR-CCO-CBS-IPG1115.aspx
    ... Companies like Lamar Advertising Company (Nasdaq:LAMR) operate outdoor
    billboards, transit advertising, and highway logo signs. ...

Related Articles

Bank Rates
Product Today Last Wk
$10K MMA 0.50% 0.51%
MMA 0.45% 0.46%
6 Month CD 0.46% 0.47%
1 Year CD 0.70% 0.75%
5 Year CD 1.46% 1.46%
1 Year Jumbo CD 0.66% 0.67%
Rate data provided by Bankrate
Product Today Last Wk
$30K HELOC 4.59% 4.60%
$30K Home Equity Loan 5.74% 5.77%
$50K Home Equity Loan 5.45% 5.50%
$50K HELOC 4.24% 4.24%
$100K Home Equity Loan 5.41% 5.46%
$100K HELOC 4.13% 4.13%
Rate data provided by Bankrate
Product Today Last Wk
30 Year Fixed 3.80% 3.80%
15 Year Fixed 3.09% 3.11%
1 Year ARM 3.54% 3.53%
30 Year Fixed Jumbo 4.38% 4.38%
5/1 ARM 2.65% 2.69%
3/1 ARM 2.69% 2.69%
Rate data provided by Bankrate
Product Today Last Wk
60 Month Used Car Loan 4.51% 4.51%
48 Month Used Car Loan 4.35% 4.35%
48 Month New Car Loan 3.24% 3.24%
36 Month Used Car Loan 4.34% 4.36%
36 Month New Car Loan 3.11% 3.13%
60 Month New Car Loan 3.35% 3.34%
Rate data provided by Bankrate
Partner Links