Logo

AAA

DEFINITION of 'Logo'

A graphical mark used to identify a company, organization, product or brand. Logos can be displayed along side - or in lieu of - a company's name in order to generate awareness of the company's association with a particular product or service. The particular graphic used may be a stylized version of the company lettering (such as a wordmark) or abstract (such as a shape unrelated to the company lettering).

INVESTOPEDIA EXPLAINS 'Logo'

Logos are an example of intangible assets because they hold value, but not in a physical form. Logos have become an integral part of a company's identity, and are used heavily in the marketing of products and services. A well-recognized logo can increase a company's goodwill, and is trademarked for intellectual property protection.


Historically, pictures were used to convey messages to individuals who were unable to read. A picture of a loaf of bread would be used on a sign to denote a baker. Even if the word "bread" was not displayed, consumers knew the type of product available at that store.

RELATED TERMS
  1. Goodwill

    An account that can be found in the assets portion of a company's ...
  2. Brand

    A distinguishing symbol, mark, logo, name, word, sentence or ...
  3. Trademark

    A symbol, word, phrase, logo, or combination of these that legally ...
  4. Intellectual Property

    A broad categorical description for the set of intangibles owned ...
  5. Asset

    1. A resource with economic value that an individual, corporation ...
  6. Fixed Asset

    A long-term tangible piece of property that a firm owns and uses ...
Related Articles
  1. Competitive Advantage Counts
    Active Trading

    Competitive Advantage Counts

  2. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  3. The Financial Characteristics Of A Successful ...
    Fundamental Analysis

    The Financial Characteristics Of A Successful ...

  4. Economic Moats: A Successful Company's ...
    Active Trading

    Economic Moats: A Successful Company's ...

comments powered by Disqus
Hot Definitions
  1. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  2. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  3. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  4. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  5. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  6. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
Trading Center