What is the 'Long Tail'
The long tail, in business, is a phrase coined by Chris Anderson, in 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, but only if the store or distribution channel is large enough.
BREAKING DOWN 'Long Tail'
The tail of a distribution represents a period in time when sales for less common products return a profit due to reduced marketing and distribution costs. Long tail is when sales are made for goods not commonly sold. These goods can return a profit through reduced marketing and distribution costs.
The long tail also serves as a statistical property that states a larger share of population rests within the tail of a probability distribution, especially when it comes to buying patterns.

Leptokurtic
A statistical distribution where the points along the Xaxis ... 
Uniform Distribution
In statistics, a type of probability distribution in which all ... 
Platykurtosis
A statistical measure that indicates the level of peakedness ... 
Kurtosis
A statistical measure used to describe the distribution of observed ... 
Bell Curve
The most common type of distribution for a variable. The term ... 
Platykurtic
A type of statistical distribution where the points along the ...

Mutual Funds & ETFs
Stock Market Risk: Wagging The Tails
The bell curve is an excellent way to evaluate stock market risk over the long term. 
Fundamental Analysis
Find The Right Fit With Probability Distributions
Discover a few of the most popular probability distributions and how to calculate them. 
Retirement
On This Day In Finance: June 15  Collapse Of 'Big Five' Accounting Firm Arthur Anderson
Arthur Anderson convicted by jury for its role in the Enron scandal. 
Forex Education
Trading With Gaussian Models Of Statistics
The entire study of statistics originated from Gauss and allowed us to understand markets, prices and probabilities, among other applications. 
Stock Analysis
What's New At The Andersons
In September 2010, The Andersons saw a huge increase in its earnings per share, thanks to rising ethanol prices. Twenty months later and its business just keeps chugging along. 
Fundamental Analysis
Lognormal and Normal Distribution
When and why do you use lognormal distribution or normal distribution for analyzing securities? Lognormal for stocks, normal for portfolio returns. 
Forex Education
Effects Of Currency Fluctuations On The Economy
Huge movements in a currency can dictate an economy’s fortunes. In a manner of speaking, the currency becomes the tail that wags the dog. 
Stock Analysis
MLPs A Refuge From Chaotic Energy Cycle
Funds that hold master limited partnerships offer predictable cash flows to protect you from the market's daily gyrations. 
Active Trading Fundamentals
The Biggest Private Equity Firms in Los Angeles (OAK, KYN)
Learn why Los Angeles is a thriving market for private equity, and identify the five largest private equity firms operating in the city. 
Investing Basics
Using Normal Distribution Formula To Optimize Your Portfolio
Normal or bell curve distribution can be used in portfolio theory to help portfolio managers maximize return and minimize risk.

How does a long tail become profitable?
Understand what the long tail concept is and who pioneered it. Learn how a company using a long tail strategy becomes profitable. Read Answer >> 
How has the Internet contributed to the long tail theory of marketing?
Learn how the Internet has contributed to the longtail theory of marketing and how this strategy is being applied by modern ... Read Answer >> 
What is the difference between a direct and an indirect distribution channel?
Learn about the primary differences between direct and indirect distribution channels, and under what circumstances a company ... Read Answer >> 
What are some common measures of risk used in risk management?
Learn about common risk measures used in risk management and how to use common risk management techniques to assess the risk ... Read Answer >> 
Can I elect to NOT have income tax withheld from an IRA (NOT ROTH) distribution before ...
... Read Answer >> 
How can value investors benefit from investing in the metals and mining sector?
Find out how to benefit when investing in precious metals sector, and understand how gold can help hedge against currency, ... Read Answer >>