Low-Hanging Fruit

AAA

DEFINITION of 'Low-Hanging Fruit'

A commonly used metaphor for doing the simplest or easiest work first. In sales, it means a target that is easy to achieve or a problem that is easy to solve. It refers to the sale of consumer products or services that are easier to sell. A low-hanging fruit presents the most obvious opportunities because they are readily achievable and do not require a lot of effort.

INVESTOPEDIA EXPLAINS 'Low-Hanging Fruit'

An example is when sales professionals new to the field tend to seek out the easiest customers to sell to first. These customers are considered "low hanging fruit." A low-hanging fruit is also a strategy a company implements in order to boost sales quickly. However, there are usually only so many low hanging fruits, and once those have been "picked," the company has to put in more effort to achieve results.

RELATED TERMS
  1. Competition-Driven Pricing

    A method of pricing in which the seller makes a decision based ...
  2. Price War

    When companies continuously lower prices to undercut the competition. ...
  3. Gross Sales

    A measure of overall sales that isn't adjusted for customer discounts ...
  4. Product Differentiation

    A marketing process that showcases the differences between products. ...
  5. Retail Sales

    An aggregated measure of the sales of retail goods over a stated ...
  6. patent attorney

    A lawyer with expertise in intellectual property law as it pertains ...
Related Articles
  1. Great Expectations: Forecasting Sales ...
    Fundamental Analysis

    Great Expectations: Forecasting Sales ...

  2. Is Growth Always A Good Thing?
    Markets

    Is Growth Always A Good Thing?

  3. Earnings: Quality Means Everything
    Investing

    Earnings: Quality Means Everything

  4. Tips For Boosting Your Business
    Entrepreneurship

    Tips For Boosting Your Business

comments powered by Disqus
Hot Definitions
  1. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  2. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  3. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  4. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
  5. Over The Counter

    A security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, etc. The phrase "over-the-counter" ...
  6. Earnings Before Interest After Taxes - EBIAT

    A financial measure that is an indicator of a company's operating performance. EBIAT, which is equivalent to after-tax EBIT ...
Trading Center