Low-Hanging Fruit

What is a 'Low-Hanging Fruit'

A low-hanging fruit is a commonly used metaphor for doing the simplest or easiest work first. In sales, it means a target that is easy to achieve or a problem that is easy to solve. It refers to the sale of consumer products or services that are easier to sell. A low-hanging fruit presents the most obvious opportunities because they are readily achievable and do not require a lot of effort.

BREAKING DOWN 'Low-Hanging Fruit'

An example is when sales professionals new to the field tend to seek out the easiest customers to sell to first. These customers are considered "low hanging fruit." A low-hanging fruit is also a strategy a company implements in order to boost sales quickly. However, there are usually only so many low hanging fruits, and once those have been "picked," the company has to put in more effort to achieve results.

RELATED TERMS
  1. Soft Commodity

    A commodity such as coffee, cocoa, sugar and fruit. This term ...
  2. Gross Sales

    A measure of overall sales that isn't adjusted for customer discounts ...
  3. Relative Return

    The return that an asset achieves over a period of time compared ...
  4. Sales Lead

    A prospective consumer of a product or service that is created ...
  5. Net Sales

    The amount of sales generated by a company after the deduction ...
  6. Outside Sales

    The sale of products or services by sales personnel who go out ...
Related Articles
  1. Personal Finance

    Secrets You Should Know When Buying Groceries

    There are lots of ways to enjoy a nutritious diet while sticking to a budget.
  2. Investing

    Sales Director Career Provides Daily Challenge

    Find out what you need to do to close the deal on this investment management position.
  3. Investing

    5 Warnings Signs of Risk for a Small Business

    Learn how to keep on the lookout for these five potential warning signs of risk that your small business is stalling out or failing.
  4. Investing

    Understanding Gross Sales

    Gross sales represents the overall revenue of a company through its sales activities.
  5. Investing

    What Are The Costs And Benefits Of Organic Food?

    Organic food is becoming more commonplace in supermarkets, and there are several hidden costs and financial benefits associated with the certification.
  6. Personal Finance

    4 Secrets You Should Know When Buying Groceries

    With a little foresight, every consumer can find ways to eat healthier without spending much money.
  7. Investing

    Net Sales

    Net Sales is an accounting term used to analyze a company's performance. It is the sales revenue that remains after deducting for product returns, damaged or missing products, and discounts. ...
  8. Markets

    Explaining Economic Trade

    Economic trade refers to the concept of parties voluntarily negotiating and exchanging goods or services.
  9. Financial Advisor

    How to Dodge Brokers Using Smarmy Sales Tactics

    Many finance professionals use illegal, high-pressure sales tactics to sell bad securities to investors. Here's how to know if you're being swindled.
  10. Markets

    Understanding Conflict Theory

    Karl Marx advanced conflict theory, which claims society is in a state of perpetual conflict due to the competition for limited resources.
RELATED FAQS
  1. Is the substitution effect negative for consumers?

    Explore whether the substitution effect is positive or negative for consumers as well as for retailers, manufacturers and ... Read Answer >>
  2. What components are factored in determining net sales?

    Understand the key components that factor into determining a company's net sales. Learn about the underlying drivers of those ... Read Answer >>
  3. What is the difference between macroeconomics and finance?

    Dive into the world of economics by learning the key differences between macroeconomics and finance. These ideas help investors ... Read Answer >>
  4. How do you determine a company's percentage of credit sales?

    First, we should establish the fact that, depending on the industry, most companies' sales are sold with terms of payment ... Read Answer >>
  5. What are the four types of economic utility?

    Understand the four main types of economic utility that apply to transactions between consumers and businesses: form, time, ... Read Answer >>
  6. Why is the strategy of 'always be closing' (ABC) popular in retail sales?

    Understand how the term ''always be closing'' is related to retail sales. Learn about the benefits and drawbacks of selling ... Read Answer >>
Hot Definitions
  1. GBP

    The abbreviation for the British pound sterling, the official currency of the United Kingdom, the British Overseas Territories ...
  2. Diversification

    A risk management technique that mixes a wide variety of investments within a portfolio. The rationale behind this technique ...
  3. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
  4. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  5. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
  6. Brexit

    The Brexit, an abbreviation of "British exit" that mirrors the term Grexit, refers to the possibility of Britain's withdrawal ...
Trading Center