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Lucrative

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Dictionary Says

Definition of 'Lucrative'

To produce wealth. To be lucrative, means that an item or idea can create a large volume of income. Lucrative is generally use to describe something with the potential to make money. This can include anything from collecting coins, creating a new invention or idea, or a person. Lucrative can be used in both past and present tenses. If used in present terms there is no guarantee that a particular idea with be a profitable venture, but if used in the past tense it signifies that the idea has been proven to produce wealth.
Investopedia Says

Investopedia explains 'Lucrative'

For example, an analyst may suggest that a stock is highly lucrative. What the analyst is suggesting is that this stock has the potential to be profitable. People can suggest that the stock market is a lucrative place to make money, but it is also a place where large amounts of money can be lost. People will always have their own interpretation of whether an idea or item is lucrative.

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