Macromarketing

DEFINITION of 'Macromarketing'

The effect that marketing policies and strategies have on the economy and society as a whole. Specifically, macromarketing refers to how product, price, place and promotion strategies - the four P's of marketing - create demand for goods and services, and thus influence what is produced and sold in an economy.

BREAKING DOWN 'Macromarketing'

Over the centuries, businesses have become more adept at reaching potential consumers through an expanding set of mediums. Marketing, therefore, has become a part of the daily life of a consumer, since consumers are exposed to advertisements for products and services wherever they turn. Because marketing affects what consumers do, it in turn affects how individuals and businesses interact with the environment as a whole.

RELATED TERMS
  1. Four Ps

    The categories that can be controlled in the marketing of a good ...
  2. Marketing

    The activities of a company associated with buying and selling ...
  3. Demand

    An economic principle that describes a consumer's desire and ...
  4. Market

    A medium allowing buyers and sellers of a specific good or service ...
  5. Marketing Mix

    Usually referring to E. Jerome McCarthy's 4 P classification ...
  6. Centrally Planned Economy

    An economic system in which economic decisions are made by the ...
Related Articles
  1. Personal Finance

    What are the Four Ps?

    The four Ps of the marketing mix are product, price, place and promotion.
  2. Markets

    How To Use Price-To-Sales Ratios To Value Stocks

    Take a look at how this effective ratio can be influenced by certain critical factors.
  3. Markets

    How To Use Price-To-Sales Ratios To Value Stocks

    The price-to-sales ratio reveals how much Wall Street values every dollar of a company’s sales.
  4. Markets

    What's the Economy?

    The economy is the production and consumption activities that determine how scarce resources are allocated in an area.
  5. Markets

    What Does Price Level Mean?

    Price level is the average of all current prices for goods and services in an economy.
  6. Markets

    Introduction To Supply And Demand

    Find out all about supply and demand and how it relates to your daily purchases.
  7. Markets

    Do Deflationary Shocks Help Or Hurt The Economy?

    Find out how deflationary shocks can both benefit and hurt consumers and businesses.
  8. Markets

    What Is Fiscal Policy?

    Learn how governments adjust taxes and spending to moderate the economy.
  9. Markets

    Vital Link: Manufacturing And Economic Recovery

    Manufacturing output is one of the clearest signs that an economy is recovering from a recession.
  10. Markets

    Explaining The World Through Macroeconomic Analysis

    From unemployment and inflation to government policy, learn what macroeconomics measures and how it affects everyone.
RELATED FAQS
  1. Where on the internet can I look up price to sales ratios for specific companies?

    Learn what price-to-sales ratio is, how investors can use it to compare different companies in the same sector and which ... Read Answer >>
  2. Which economic factors most affect the demand for consumer goods?

    Understand how key economic factors such as inflation, unemployment, interest rates and consumer confidence affect the level ... Read Answer >>
  3. Is demand or supply more important to the economy?

    Learn more about the impact of supply and demand in an economy. Find out why companies study supply and demand as part of ... Read Answer >>
  4. What is considered a favorable price to sales ratio?

    Understand the price to sales (P/S) ratio and learn what market analysts typically consider to be a favorable or excellent ... Read Answer >>
  5. Should a small business test the substitution effect on its products before launch?

    Explore the substitution effect and find out how small businesses may evaluate how this principle impacts their own products. ... Read Answer >>
  6. Why has the price to sales ratio become a more popular metric than it was in the ...

    Explore the usage of the price to sales ratio (P/S), and learn why it has become a more popular equity valuation metric for ... Read Answer >>
Hot Definitions
  1. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
  2. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  3. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
  4. Brexit

    The Brexit, an abbreviation of "British exit" that mirrors the term Grexit, refers to the possibility of Britain's withdrawal ...
  5. Underweight

    1. A situation where a portfolio does not hold a sufficient amount of a particular security when compared to the security's ...
  6. Russell 3000 Index

    A market capitalization weighted equity index maintained by the Russell Investment Group that seeks to be a benchmark of ...
Trading Center