Márcio A. Cypriano

Definition of 'Márcio A. Cypriano'


A former CEO of Banco Bradesco, one of the largest private banks in Brazil. He began his banking career in 1967 as a clerk with Banco da Bahia, which merged with Bradesco in 1973. After the merger, he became a branch manager, and over the years, he worked his way up through the company, becoming executive vice president in 1995, CEO in 1999 and a board member in 2002. Luiz Carlos Trabuco Cappi succeeded him as CEO in 2009, but Cypriano remains a board member.

Investopedia explains 'Márcio A. Cypriano'


Cypriano wanted to bring the bank more clients, which he did by expanding clientele from the low and middle end into the high end, and by increasing services for low-income customers. He maintained the bank's emphasis on retail banking while making the company more transparent. He made Bradesco the first bank in Latin America to offer online banking (lowering the company's operating costs in the process), acquired Banco Mercantil de Sao Paolo and made the bank more profitable.


Filed Under:

comments powered by Disqus
Hot Definitions
  1. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option is purchased and the lower premium option is sold - both at the same time. The higher the debit spread, the greater the initial cash outflow the investor will incur on the transaction.
  2. Odious Debt

    Money borrowed by one country from another country and then misappropriated by national rulers. A nation's debt becomes odious debt when government leaders use borrowed funds in ways that don't benefit or even oppress citizens. Some legal scholars argue that successor governments should not be held accountable for odious debt incurred by earlier regimes, but there is no consensus on how odious debt should actually be treated.
  3. Takeover

    A corporate action where an acquiring company makes a bid for an acquiree. If the target company is publicly traded, the acquiring company will make an offer for the outstanding shares.
  4. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by additional investment would not warrant the expense. A harvest strategy is employed when a line of business is considered to be a cash cow, meaning that the brand is mature and is unlikely to grow if more investment is added.
  5. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will be executed at a specified price (or better) after a given stop price has been reached. Once the stop price is reached, the stop-limit order becomes a limit order to buy (or sell) at the limit price or better.
  6. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The principle states that, for many phenomena, 20% of invested input is responsible for 80% of the results obtained. Put another way, 80% of consequences stem from 20% of the causes.
Trading Center