Márcio A. Cypriano

DEFINITION of 'Márcio A. Cypriano'

A former CEO of Banco Bradesco, one of the largest private banks in Brazil. He began his banking career in 1967 as a clerk with Banco da Bahia, which merged with Bradesco in 1973. After the merger, he became a branch manager, and over the years, he worked his way up through the company, becoming executive vice president in 1995, CEO in 1999 and a board member in 2002. Luiz Carlos Trabuco Cappi succeeded him as CEO in 2009, but Cypriano remains a board member.

BREAKING DOWN 'Márcio A. Cypriano'

Cypriano wanted to bring the bank more clients, which he did by expanding clientele from the low and middle end into the high end, and by increasing services for low-income customers. He maintained the bank's emphasis on retail banking while making the company more transparent. He made Bradesco the first bank in Latin America to offer online banking (lowering the company's operating costs in the process), acquired Banco Mercantil de Sao Paolo and made the bank more profitable.

RELATED TERMS
  1. Cássio Casseb Lima

    A former president of state-owned Banco do Brasil, a major Latin ...
  2. Retail Banking

    Typical mass-market banking in which individual customers use ...
  3. Michael Bloomberg

    Michael Bloomberg is one of the wealthiest persons in the world ...
  4. International Banking Act of 1978

    Federal banking legislation that put all domestic bank branches ...
  5. Foreign Branch Bank

    A type of foreign bank that is obligated to follow the regulations ...
  6. Branch Banking

    Engaging in banking activities such as accepting deposits or ...
Related Articles
  1. Managing Wealth

    Retail Banking Vs. Corporate Banking

    Retail banking is the visible face of banking to the general public. Corporate banking, also known as business banking, refers to the aspect of banking that deals with corporate customers.
  2. ETFs & Mutual Funds

    Top 3 ETFs For Investing in Brazil

    Discover information and analysis of some of the most popular and best performing exchange-traded funds that offer investors exposure to Brazil.
  3. Trading

    The Most Famous Forex Traders Of All Time

    The five most famous forex traders share common virtues such as strong self-confidence.
  4. Markets

    The World's Top 10 Banks (JPM, WFC)

    Learn more about the world's largest banks and how more financial power shifts eastward as China is home to four of the world's largest banks.
  5. Markets

    The 4 Biggest Chinese Banks

    Learn how the Chinese banking system is operated and managed, and get information about the top four largest banks in the country.
  6. Insights

    Bank of America to Cut 8,000 Jobs (BAC)

    Bank of America's president of retail banking has announced thousands more positions to be eliminated in the coming years.
  7. Insights

    Can Tim Cook Replace Steve Jobs? (AAPL)

    Looks at the similarities and differences between current Apple CEO Tim Cook and his predecessor, the iconic and mercurial Steve Jobs.
  8. Investing

    What's a Correspondent Bank?

    A correspondent bank is a bank that acts on behalf of another bank, usually a foreign bank.
  9. Managing Wealth

    Which Are the World's 10 Largest Private Banks?

    Most of the largest private banking providers in the world are headquartered in Europe or the United States.
  10. Markets

    What's a Bank Draft?

    A bank draft is a type of check. The bank guarantees payment, making it a more attractive option for the check recipient.
RELATED FAQS
  1. What can we do if my ex-husband is trying to get his 401k to cash out from his previous ...

    How can my ex-husband get it if he has been unemployed since  Read Answer >>
  2. How did Warren Buffett get started in business?

    Warren Buffett may have been born with business in his blood. He started saving while other children were at the playground, ... Read Answer >>
  3. What is the average profit margin for a company in the banking sector?

    Learn what the average profit margin is for companies in the banking sector, along with other evaluation metrics often used ... Read Answer >>
  4. What developed countries have the highest concentration in the banking sector?

    Learn about the developed countries that have the greatest concentration in the banking sector and the most important emerging ... Read Answer >>
  5. What is the difference between an investment and a retail bank?

    Learn the primary differences between retail banks and investment banks by examining the business activities, type of clients ... Read Answer >>
  6. What's the average salary of an audit clerk?

    Learn how much audit clerks earn per year on average, and review what these finance professionals and others in similar fields ... Read Answer >>
Hot Definitions
  1. Diversification

    A risk management technique that mixes a wide variety of investments within a portfolio. The rationale behind this technique ...
  2. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
  3. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  4. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
  5. Brexit

    The Brexit, an abbreviation of "British exit" that mirrors the term Grexit, refers to the possibility of Britain's withdrawal ...
  6. Underweight

    1. A situation where a portfolio does not hold a sufficient amount of a particular security when compared to the security's ...
Trading Center