Márcio A. Cypriano

AAA

DEFINITION of 'Márcio A. Cypriano'

A former CEO of Banco Bradesco, one of the largest private banks in Brazil. He began his banking career in 1967 as a clerk with Banco da Bahia, which merged with Bradesco in 1973. After the merger, he became a branch manager, and over the years, he worked his way up through the company, becoming executive vice president in 1995, CEO in 1999 and a board member in 2002. Luiz Carlos Trabuco Cappi succeeded him as CEO in 2009, but Cypriano remains a board member.

INVESTOPEDIA EXPLAINS 'Márcio A. Cypriano'

Cypriano wanted to bring the bank more clients, which he did by expanding clientele from the low and middle end into the high end, and by increasing services for low-income customers. He maintained the bank's emphasis on retail banking while making the company more transparent. He made Bradesco the first bank in Latin America to offer online banking (lowering the company's operating costs in the process), acquired Banco Mercantil de Sao Paolo and made the bank more profitable.

RELATED TERMS
  1. Chairman

    An executive elected by a company's board of directors that is ...
  2. Branch Banking

    Engaging in banking activities such as accepting deposits or ...
  3. Corporate Headquarters

    A place where a company's executive offices and executives' direct ...
  4. Corporate Action

    Any event that brings material change to a company and affects ...
  5. Inside Director

    A board member who is an employee, officer or stakeholder in ...
  6. Corporate Governance

    The system of rules, practices and processes by which a company ...
Related Articles
  1. Insurance

    The Rise Of The Modern Investment Bank

    Get to know a little bit about the institutions whose actions help to guide free markets.
  2. Credit & Loans

    The Evolution Of Banking

    Banks are a part of ancient history. Find out how this system of money management developed into what we know today.
  3. Savings

    Online Banks: Lower Costs And Little Sacrifice

    For many, online banking has become a day-to-day routine. Still, there are some holdouts who refuse to accept the method.
  4. Professionals

    How To Make $1 Million In Finance

    The best opportunities to maximize sheer earning power are in investment banking, private equity and hedge funds. Find out what it takes to succeed in these ultra-lucrative areas of finance. ...
  5. Professionals

    Management Strategies From A Top CEO

    Find out what this winning manager did to grow one of the biggest companies in the world.
  6. Active Trading

    The Best CEOs Listen To The Street

    Studies show that transparency and listening to the market are a winning combination for CEOs and the companies they run.
  7. Entrepreneurship

    CEOs Who Blazed The Trail (Kroc, Hock And Welch)

    The right CEO can make all the difference in a company's market position.
  8. Stock Analysis

    How MasterCard Likely Earned a Spot in Your Wallet

    An in depth look at MasterCard and its future prospects as an investment.
  9. Stock Analysis

    What Are Costco’s Latest Earnings?

    On March 5, Costco, the wholesale retail giant reported second-quarter earnings that handily outpaced analysts' expectations.
  10. Professionals

    What does C-Suite Mean?

    C-Suite is a slang term used to describe the highest level senior executives of a corporation. This is the decision-making, power center of a company. These individuals are usually paid well, ...

You May Also Like

Hot Definitions
  1. Income Effect

    In the context of economic theory, the income effect is the change in an individual's or economy's income and how that change ...
  2. Price-To-Sales Ratio - PSR

    A valuation ratio that compares a company’s stock price to its revenues. The price-to-sales ratio is an indicator of the ...
  3. Hurdle Rate

    The minimum rate of return on a project or investment required by a manager or investor. In order to compensate for risk, ...
  4. Market Value

    The price an asset would fetch in the marketplace. Market value is also commonly used to refer to the market capitalization ...
  5. Preference Shares

    Company stock with dividends that are paid to shareholders before common stock dividends are paid out. In the event of a ...
  6. Accrued Interest

    1. A term used to describe an accrual accounting method when interest that is either payable or receivable has been recognized, ...
Trading Center