Investopedia

Continue to Site »

Market Orientation

Filed Under »
Dictionary Says

Definition of 'Market Orientation'

A company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix. Unlike past marketing strategies that concentrated on establishing selling points for existing products, market orientation works in reverse, attempting to tailor products to meet the demands of customers. In essence, market orientation can be thought of as a coordinated marketing campaign between a company and its customers.
Investopedia Says

Investopedia explains 'Market Orientation'

As was proved in the recent history of the automobile industry, the idea that companies can create a product and sell its features to an eager buying public is no longer concrete. With an increasingly global economy and more and more choices for consumers, companies must be willing to adapt their market orientation to stay competitive.

Articles Of Interest

  1.

    3 Alternative Ways To Assess Your Investment Manager

    Find out whether your funds are being managed according to your goals.

  2. Top 5 Ways Restaurants Make You Spend More

    The next time you eat out, watch for these common restaurant tricks that undermine your dining budget.

  3. In Small Business, Success Is Spelled With 5 "C"s

    Incorporating these steps will help your business thrive in a competitive market.

  4. Multi-Level Marketing

    Learn how to differentiate between a legitimate marketing strategy and a pyramid scheme.

  5. How Business Owners Can Attract Word-Of-Mouth Referrals

    Being average is not an accomplishment. To thrive and grow, you and your business need to stand out.

  6. Top 5 Business Alternatives To Facebook

    Social media marketing is an essential tool in business, but there are other resources other than Facebook.

  7. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to the audience what the brand represents.

  8. 5 Steps To A Small Business Marketing Plan

    Here are some tips for marketing your small business.

  9. Athletes Who Make More From Endorsements Than Sports

    When an athlete becomes a one-person brand, he or she can make more from endorsements than the sport he or she is famous for playing.

  10. The Evolution Of The Coca-Cola Brand

    Coke recently retired its 6.5 ounce returnable glass bottles. What other changes has Coke made throughout its history?
comments powered by Disqus
Marketplace
Hot Definitions

  1. Disaster Loss

    A special type of tax-deductible loss, similar to a casualty loss, where a loss has been incurred by taxpayers who reside in an area that has been designated as a federal disaster area by the President.

  2. Fool In The Shower

    The notion that changes or policies designed to alter the course of the economy should be done slowly, rather than all at once.

  3. Pattern Day Trader

    An SEC designation for traders who trade the same security four or more times per day (buys and sells) over a five-day period, and for whom same-day trades make up at least 6% of their activity for that period.

  4. Cost-Push Inflation

    A phenomenon in which the general price levels rise (inflation) due to increases in the cost of wages and raw materials.

  5. Happiness Economics

    The formal academic study of the relationship between individual satisfaction and economic issues, such as employment and wealth.

  6. Affluenza

    A social condition arising from the desire to be more wealthy, successful or to "keep up with the Joneses." Affluenza is symptomatic of a culture that holds up financial success as one of the highest achievements.
Trading Center