Market Penetration

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Dictionary Says

Definition of 'Market Penetration'

A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company's sale or industry while the theoretical market can be the total population or an estimate of total potential consumers for the product.
Investopedia Says

Investopedia explains 'Market Penetration'

For example, if there are 300 million people in a country and 65 million of those people have cell phones then the market penetration of cell phones would be approximately 22%. This would mean in theory there are still 235 million more potential customers for cell phones, which may be a good sign of growth for cell phone makers. In general, the older the offering or industry, the greater the market penetration.
Search results for

'Market Penetration'

  • Do Tablet Wars Signal Apple's Decline?

    http://stocks.investopedia.com/stock-analysis/2011/Do-Tablet-Wars-Signal-Apples-Decline-GOOG-AAPL-MMI-HPQ0211.aspx
    ... Apple's (Nasdaq:AAPL) dominance in the category, it's likely to be just the beginning
    of a strong market penetration for the rest of the major manufacturers. ...

  • Using DCF In Biotech Valuation

    http://www.investopedia.com/articles/stocks/06/BiotechValuation.asp
    ... When making assumptions about a drug's potential market penetration, you have to
    use your own best judgment. ... Market Penetration Rate -Competition High, 10%. ...

  • Emerging Markets Calling

    http://stocks.investopedia.com/stock-analysis/2011/Emerging-Markets-Calling-KONG-LTON-MICC-PAY-NOK0209.aspx
    ... With market penetration rates already as high as 90%, wireless and cellular
    phone growth in the developed world is an anemic proposition. ...

  • Allscripts + Eclipsys = A Deal That Makes Sense

    http://stocks.investopedia.com/stock-analysis/2010/Allscripts--Eclipsys--A-Deal-That-Makes-Sense-MDRX-ECLP-CERN-GE-SI-ORCL-ATHN0609.aspx
    ... Healthcare IT has been an attractive market for quite some time, but seems to have
    plenty of room to run, as some estimates indicate market penetration in the ...

  • Red Hat Plays A Familiar Tune

    http://stocks.investopedia.com/stock-analysis/2011/Red-Hat-Plays-A-Familiar-Tune-RHT-VMW-CRM-ORCL-CSCO-IBM-GOOG0922.aspx
    ... What that suggests to bulls, then, is that there is still plenty of market penetration
    potential before stagnant new equipment orders become sales-limiting ...

  • The Rest Of The Auto Sales Story

    http://stocks.investopedia.com/stock-analysis/2011/The-Rest-Of-The-Auto-Sales-Story-F-GM-NSANY-HMC-TM0406.aspx
    ... In fact, only General Motors has actually made any market penetration progress besides
    Nissan so far this year, and that was a move from 24.4% of the Big Six ...

  • Apple Is Just Absurd

    http://stocks.investopedia.com/stock-analysis/2011/Apple-Is-Just-Absurd-AAPL-DELL-HPQ-RIMM-NOK-GOOG-PHG0720.aspx
    ... will suggest swapping out of Apple into a less-loved tech stock alternative, but
    it's difficult to run away from that sort of growth and market penetration. ...

  • VMware Singes The Shorts … Again

    http://stocks.investopedia.com/stock-analysis/2011/VMware-Singes-The-Shorts--Again-VMW-CTXS-MSFT-RHT-IBM-CA-BMC0425.aspx
    ... So even if the skeptics are right that VMware is apt to hit a wall in terms of growth
    and market penetration, this could still be a case where Wall Street's ...

  • Can Skullcandy Marry Performance With Image?

    http://stocks.investopedia.com/stock-analysis/2011/Can-Skullcandy-Marry-Performance-With-Image-SKUL-SNE-PHG-TGT-AAPL-KOSS-BBY0831.aspx
    ... Bose has a network of stores around the country, but likewise found a ceiling to
    its market penetration (perhaps due in part to a very divided view on the ...

  • Chasing Google

    http://stocks.investopedia.com/stock-analysis/2010/Chasing-Google-YHOO-GOOG-AOL-MSFT-BIDU0727.aspx
    ... can be achieved through two basic means: attract users from competing search engine
    providers and increase the international internet market penetration rate. ...

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