Market Research

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Dictionary Says

Definition of 'Market Research'

The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about a product or service before it becomes available to the public. Market research may be conducted by the company itself or by a third-party company that specializes in market research. Test subjects are usually compensated with product samples and/or paid a small stipend for their time.
Investopedia Says

Investopedia explains 'Market Research'

For example, a company that was considering going into business might conduct market research first to test the viability of its product or service idea. If the market research confirms that company’s predictions, they can proceed confidently with their business plan. If not, they can use the results of the market research to make adjustments and do additional testing. Though market research can be expensive and time consuming, it should be less expensive and time consuming than fully developing and bringing to market a new product or service that will generate little or no interest from potential customers.

Search results for

'Market Research'

  • Top 4 Portfolio Management Tips For Retirees - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0911/Top-4-Portfolio-Management-Tips-For-Retirees.aspx
    ... to trade stock for the retiree - no trading commission is paid to the retired person –
    the retiree should also do the monitoring and market research. ...

  • Listen To The Market, Not Its Pundits

    http://www.investopedia.com/articles/stocks/09/pundits.asp
    ... Some have a successful history of calling market or economic swings, and others
    might just be ... If you'd rather do your own research, read The Flow Of Company ...

  • Small Cap Research Can Have Big Impact

    http://www.investopedia.com/articles/analyst/03/070803.asp
    ... (To find out more about the SEC, read Policing The Securities Market: An Overview
    Of The SEC.) Professional research can also be purchased. ...

  • Forex: Wading Into The Currency Market

    http://www.investopedia.com/articles/forex/06/FirstStepsFX.asp
    ... In other words, it gives you a chance to get a feel for the FX market. Do Your
    Research When you trade, you never want to trade impulsively. ...

  • 4 ETFs That Are Beating The Market

    http://stocks.investopedia.com/stock-analysis/2011/4-ETFs-That-Are-Beating-The-Market-SLV-XLV-VHT-IYH1124.aspx
    ... Buying an ETF to represent an entire sector of the stock market can also be a ... to
    add a new twist to your portfolio, dive into some additional research on these ...

  • Using DCF In Biotech Valuation

    http://www.investopedia.com/articles/stocks/06/BiotechValuation.asp
    ... Look at information provided by the company and market research reports to
    determine the size of the patient group that will use the drug. ...

  • Gold Scams To Watch Out For - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1211/Gold-Scams-To-Watch-Out-For.aspx
    ... informed consumer is likely to side-step the scams practiced by the unscrupulous
    people who operate on the fringes of this growing market. Research the company ...

  • Bear Market Lows Return

    http://stocks.investopedia.com/stock-analysis/2011/Bear-Market-Lows-Return-UPL-PVA-GMXR-QEP0926.aspx
    ... fallen to price levels reached at the trough of the previous bear market. ... However,
    it does give investors plenty of stock candidates to research rather than ...

  • Diageo Standing Out In A Dispirited Market

    http://stocks.investopedia.com/stock-analysis/2011/Diageo-Standing-Out-In-A-Dispirited-Market-DEO-BUD-HINKY.PK-CEDC-STZ-KO-PEP0826.aspx
    ... is expensive, easy to make and requires precious little research and development ...
    partly due to regulatory changes, but also difficult market conditions and ...

  • Broker Summary: Scottrade Online Trading Platform: Overview ...

    http://www.investopedia.com/university/review-of-scottrade-online-trading-platform/
    ... Trading Platforms. Scottrade is an online brokerage firm that offers a full line
    of investment products, online trading services and market research tools. ...

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