Market Segment
Definition of 'Market Segment'A group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently, after fully understanding the needs, lifestyles, demographics and personality of the target. To meet the most basic criteria of a market segment, three characteristics must be present:
|
|
Investopedia explains 'Market Segment'Examples of common characteristics are: interests, lifestyle, age, gender, etc. Common types of market segmentation include: geographic, demographic, psychographic and behavioral. |
Related Definitions
Articles Of Interest
-
The Marketing Director's Pitch
Are your shoulder's wide enough to carry a company's reputation? -
The Green Marketing Machine
Don't let corporations greenwash their dirty laundry. Learn how to spot a phony. -
The Importance Of Segment Data
Key financials often fail to provide insight into large cap companies. -
Top 5 Ways Restaurants Make You Spend More
The next time you eat out, watch for these common restaurant tricks that undermine your dining budget. -
5 ETFs Flaws You Shouldn't Overlook
Despite their popularity, exchange traded funds have some drawbacks that investors should know about. -
Using The Price-To-Book Ratio To Evaluate Companies
The P/B ratio can be an easy way to determine a company's value, but it isn't magic! -
In Small Business, Success Is Spelled With 5 "C"s
Incorporating these steps will help your business thrive in a competitive market. -
Liquidity Vs. Solvency
Learn about the differences between these two words and how each one is used in the stock market. -
Multi-Level Marketing
Learn how to differentiate between a legitimate marketing strategy and a pyramid scheme. -
Should You Invest Your Entire Portfolio In Stocks?
It is true that stocks outperform bonds and cash in the long run, but that statistic doesn't tell the whole story.
Free Annual Reports