Market Segment

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Dictionary Says

Definition of 'Market Segment'

A group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently, after fully understanding the needs, lifestyles, demographics and personality of the target. To meet the most basic criteria of a market segment, three characteristics must be present:  

  1. Homogeneity (common needs within segment)
  2. Distinction (unique from other groups)
  3. Reaction (similar response to market)
Investopedia Says

Investopedia explains 'Market Segment'

Examples of common characteristics are: interests, lifestyle, age, gender, etc. Common types of market segmentation include: geographic, demographic, psychographic and behavioral.
Search results for

'Market Segment'

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    Adobe is successfully fending off the advances of rivals and it appears to be
    succeeding in the latest market segment of cloud computing. ...

  • An Introduction To Exchange-Traded Funds (ETFs)

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    Exchange-traded funds (ETFs) offer investors the ability to diversify over
    an entire sector or market segment in a single investment. ...

  • An Introduction To Exchange-Traded Funds (ETFs)

    http://www.investopedia.com/video/play/understanding-ETFs
    Exchange-traded funds (ETFs) offer investors the ability to diversify over
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  • Value In Consumer Staples

    http://stocks.investopedia.com/stock-analysis/2011/Value-In-Consumer-Staples-VDC-KXI-KMB-HNZ-SJM0310.aspx
    ... beverage products by. So far, the consumer goods sector has been the worst
    performing market segment in 2011. However, with the ...

  • Vera Bradley Growing Briskly

    http://stocks.investopedia.com/stock-analysis/2011/Vera-Bradley-Growing-Briskly-VRA-COH-LIZ-OSTK-JWN-SKS0322.aspx
    ... Vera is somewhat differentiated given its merchandise is more affordable in comparison
    and therefore appeals to a wider market segment, but there are also a ...

  • Leveraging A Recovery In Home Improvement

    http://stocks.investopedia.com/stock-analysis/2010/Leveraging-A-Recovery-In-Home-Improvement-BWY-SHW-HD-TOL-CCK-BLL0308.aspx
    ... Corp. (NYSE: BLL), but it is unique in having a more concentrated market
    segment and very strong ties with the paint market. During ...

  • The Importance Of Segment Data

    http://www.investopedia.com/articles/stocks/06/segmentdata.asp
    ... then, finally, to evaluate Intel's respective prospects vis-a-vis each market. For
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  • Baker Hughes Has A Full Agenda For 2010

    http://stocks.investopedia.com/stock-analysis/2010/Baker-Hughes-Has-A-Full-Agenda-For-2010-BHI0113.aspx
    ... the completion process. This fills an important niche for Baker Hughes,
    which was not strong in this market segment. This is also ...

  • The Illusion Of Diversification: The Myth Of The 30 Stock ...

    http://www.investopedia.com/articles/stocks/11/illusion-of-diversification.asp
    ... For example, Vanguard MSCI Emerging Market ETF (NYSE:VWO) can tax-efficiently capture
    emerging market segment well, while minimizing fund flow issues and for a ...

  • The Preferred Way To Play

    http://stocks.investopedia.com/stock-analysis/2009/The-Preferred-Way-To-Play-PGF-PFF-XLF-IVZ-PGX-CMCSA-XEL0925.aspx
    ... the financial sector. In order to invest in the market segment, preferred
    shares make a compelling case. The relative safety of ...

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