Marketing Campaign

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Dictionary Says

Definition of 'Marketing Campaign'

Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth and other interactive techniques.
Investopedia Says

Investopedia explains 'Marketing Campaign'

Businesses operating in highly competitive markets may find themselves initiating frequent marketing campaigns and devoting significant resources to generating brand awareness and sales. Marketing campaigns can be designed with different ends in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news.
Search results for

'Marketing Campaign'

  • How Commercials Impact Stock Prices

    http://stocks.investopedia.com/stock-analysis/2010/How-Commercials-Impact-Stock-Prices-MCD-WEN-GOOG-BUD-TAP-DPS0514.aspx
    ... On the other hand, a solid marketing campaign can completely rebuild a company's
    image and increase demand for its product or service. ...

  • The Green Marketing Machine

    http://www.investopedia.com/articles/07/greenwashing.asp
    ... General Electric (NYSE:GE). What it says: GE launched a $90 million "Ecomagination"
    marketing campaign in 2005. As part of the campaign ...

  • 8 Guerilla Marketing Tips For Small Businesses - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0911/8-Guerilla-Marketing-Tips-For-Small-Businesses.aspx
    ... If you're considering a guerrilla marketing campaign, be bold, inventive
    and don't be surprised if your efforts are successful. ...

  • 7 Popular Marketing Techniques For Small Businesses

    http://www.investopedia.com/articles/financial-theory/11/small-business-marketing-techniques.asp
    ... do after a job can often be a much stronger marketing tool. Follow-up questionnaires
    are one of the best sources of feedback for how your ad campaign is going. ...

  • How Small Businesses Can Best Use Social Media - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1111/How-Small-Businesses-Can-Best-Use-Social-Media.aspx
    ... When you create your social media marketing campaign, be sure to have well-defined
    goals and a system in place for monitoring and measuring your success ...

  • Sales Director Career Provides Daily Challenge

    http://www.investopedia.com/articles/financialcareers/07/sales-director.asp
    ... Often, the sales and marketing directors will agree on a general direction for a
    marketing campaign, and then allow the details to be carried out by the ...

  • 5 Most Profitable Toys Of Past Christmases - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1111/5-Most-Profitable-Toys-Of-Past-Christmases.aspx
    ... risky. The release was accompanied by an aggressive marketing campaign that
    pushed sales to 350,000 units in the first year. A half ...

  • Hologic Holding Its Place

    http://stocks.investopedia.com/stock-analysis/2011/Hologic-Holding-Its-Place-HOLX-GE-SI-PHG-JNJ-BDX-CPTS-0808.aspx
    ... Likewise, NovaSure volume seems to be picking up in response to a direct marketing
    campaign (which was part of the reason marketing expenses were up). ...

  • A Career Guide For Marketing Majors

    http://www.investopedia.com/articles/financialcareers/11/marketing-careers.asp
    ... it may be an honor to work on the next high profile corporate campaign, it may ... To
    Beat Tough Interviews.) Exiting the Field If you decide that marketing is not ...

  • Using Decision Trees In Finance

    http://www.investopedia.com/articles/financial-theory/11/decisions-trees-finance.asp
    ... Prior to airing a multi-million Super-Bowl commercial, a firm will want to determine
    the different possible outcomes of their marketing campaign. ...

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