Marketing Campaign

AAA

DEFINITION of 'Marketing Campaign'

Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth and other interactive techniques.

INVESTOPEDIA EXPLAINS 'Marketing Campaign'

Businesses operating in highly competitive markets may find themselves initiating frequent marketing campaigns and devoting significant resources to generating brand awareness and sales. Marketing campaigns can be designed with different ends in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news.

RELATED TERMS
  1. Advocacy Advertising

    The use of marketing used to support a particular message or ...
  2. Infomercial

    A form of television advertisement that acts as a stand-alone ...
  3. Nonprofit Marketing

    Activities and strategies employed by a nonprofit organization ...
  4. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  5. Comparative Advertising

    A marketing strategy in which a company shows how its product ...
  6. Drip Marketing

    A strategy employed by many direct marketers where a constant ...
Related Articles
  1. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  2. How To Target Ideal Customers
    Professionals

    How To Target Ideal Customers

  3. A Career Guide For Marketing Majors
    Professionals

    A Career Guide For Marketing Majors

  4. The Lucrative World Of Third-Party Marketing
    Professionals

    The Lucrative World Of Third-Party Marketing

comments powered by Disqus
Hot Definitions
  1. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  2. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  3. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  4. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  5. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
  6. Limit-On-Open Order - LOO

    A type of limit order to buy or sell shares at the market open if the market price meets the limit condition. This type of ...
Trading Center