Market Segmentation

What Does Market Segmentation Mean?
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.

Investopedia explains Market Segmentation
For example, an athletic footwear company might have market segments for basketball players and long-distance runners. As distinct groups, basketball players and long-distance runners will respond to very different advertisements.

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Demand
Market
Market Segmentation Theory
Marketing
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Supply
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