Investopedia explains 'Marquee Asset'
Marquee assets are generally a feature of smaller companies with limited assets, in areas such as resources and biotechnology, rather than large, diversified companies. Examples of marquee assets are a mineral property with significant mineable resources for a junior exploration company, or a drug with sales in the hundreds of millions of dollars for a relatively small biotechnology firm.
A company would generally be unwilling to part with its marquee asset unless it's in dire financial straits. Therefore, since a healthy company with a marquee asset runs the risk of a hostile takeover, it may seek to preempt this risk through a "crown jewels" maneuver, which would compel the sale of the marquee asset in the case of a hostile bid.
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