Marquee Asset

Definition of 'Marquee Asset'


A company's most prized asset, one that is a highly visible symbol of its success and often the biggest contributor to its bottom line. A company with a coveted marquee asset may become a target for a bigger rival, or one with deep pockets, even if the other assets in its portfolio do not amount to much.

Also referred to as a "flagship asset" or "crown jewel."

Investopedia explains 'Marquee Asset'


Marquee assets are generally a feature of smaller companies with limited assets, in areas such as resources and biotechnology, rather than large, diversified companies. Examples of marquee assets are a mineral property with significant mineable resources for a junior exploration company, or a drug with sales in the hundreds of millions of dollars for a relatively small biotechnology firm.

A company would generally be unwilling to part with its marquee asset unless it's in dire financial straits. Therefore, since a healthy company with a marquee asset runs the risk of a hostile takeover, it may seek to preempt this risk through a "crown jewels" maneuver, which would compel the sale of the marquee asset in the case of a hostile bid.


Filed Under: ,

comments powered by Disqus
Hot Definitions
  1. 80-10-10 Mortgage

    A mortgage transaction in which a first and second mortgage are simultaneously originated. The first position lien has an 80% loan-to-value ratio, the second position lien has a 10% loan-to-value ratio and the borrower makes a 10% down payment. 80-10-10 mortgage transactions are piggy-back mortgage transactions, and are frequently used by borrowers to avoid paying private mortgage insurance.
  2. Passive ETF

    One of two types of exchange-traded funds (ETFs) available for investors. Passive ETFs are index funds that track a specific benchmark, such as a SPDR. Unlike actively managed ETFs, passive ETFs are not managed by a fund manager on a daily basis.
  3. Walras' Law

    An economics law that suggests that the existence of excess supply in one market must be matched by excess demand in another market so that it balances out. So when examining a specific market, if all other markets are in equilibrium, Walras' Law asserts that the examined market is also in equilibrium.
  4. Market Segmentation

    A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.
  5. Effective Annual Interest Rate

    An investment's annual rate of interest when compounding occurs more often than once a year. Calculated as the following:
  6. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option is purchased and the lower premium option is sold - both at the same time. The higher the debit spread, the greater the initial cash outflow the investor will incur on the transaction.
Trading Center