Marquee Asset

AAA

DEFINITION of 'Marquee Asset'

A company's most prized asset, one that is a highly visible symbol of its success and often the biggest contributor to its bottom line. A company with a coveted marquee asset may become a target for a bigger rival, or one with deep pockets, even if the other assets in its portfolio do not amount to much.


Also referred to as a "flagship asset" or "crown jewel."

INVESTOPEDIA EXPLAINS 'Marquee Asset'

Marquee assets are generally a feature of smaller companies with limited assets, in areas such as resources and biotechnology, rather than large, diversified companies. Examples of marquee assets are a mineral property with significant mineable resources for a junior exploration company, or a drug with sales in the hundreds of millions of dollars for a relatively small biotechnology firm.


A company would generally be unwilling to part with its marquee asset unless it's in dire financial straits. Therefore, since a healthy company with a marquee asset runs the risk of a hostile takeover, it may seek to preempt this risk through a "crown jewels" maneuver, which would compel the sale of the marquee asset in the case of a hostile bid.




RELATED TERMS
  1. Sale Of Crown Jewels

    A takeover-defense tactic that involves the sale of the target ...
  2. Intangible Asset

    An asset that is not physical in nature. Corporate intellectual ...
  3. Tangible Asset

    Assets that have a physical form. Tangible assets include both ...
  4. Financial Asset

    An asset that derives value because of a contractual claim. Stocks, ...
  5. Asset

    1. A resource with economic value that an individual, corporation ...
  6. Crown Jewels

    The most valuable unit(s) of a corporation, as defined by characteristics ...
Related Articles
  1. Professionals

    Warning Signs Of A Company In Trouble

    Don't let your clients go down with ship! Learn how to escape sinking with these tips.
  2. Options & Futures

    Bloodletting And Knights: Medieval Investment Terms

    From bloodletting to ye olde black knights, things on Wall Street are getting downright medieval!
  3. Markets

    Intangible Assets Provide Real Value To Stocks

    Intangible assets don't appear on balance sheets, but they're crucial to judging a company's value.
  4. Markets

    Earnings Power Drives Stocks

    Internal return on investment helps determine a stock's ability to propel shareholder returns.
  5. Investing

    Spotting Cash Cows

    We show you why some of these companies stand apart from the herd.
  6. Professionals

    What does C-Suite Mean?

    C-Suite is a slang term used to describe the highest level senior executives of a corporation. This is the decision-making, power center of a company. These individuals are usually paid well, ...
  7. Professionals

    What's Human Capital?

    Human capital is a company asset, but it’s not listed on the balance sheet. Human capital is all of the creative skills and knowledge embodied in the employees of a company -- skills that bring ...
  8. Professionals

    Why Is Wall Street Dominated By Men?

    Find out why women in the financial industry are still lagging behind their male counterparts when it comes to pay.
  9. Stock Analysis

    How American Express Counts on Your Profligacy

    Consumers like novelty, reliability, variety, and other subjective qualities. But what really keeps them coming back to American Express is convenience.
  10. Stock Analysis

    How CVS Grew Into a Drugstore Giant

    Want proof that brick-and-mortar businesses aren't dead? Just look at this company.

You May Also Like

Hot Definitions
  1. Fixed-Charge Coverage Ratio

    A ratio that indicates a firm's ability to satisfy fixed financing expenses, such as interest and leases. It is calculated ...
  2. Efficiency Ratio

    Ratios that are typically used to analyze how well a company uses its assets and liabilities internally. Efficiency Ratios ...
  3. Fixed Cost

    A cost that does not change with an increase or decrease in the amount of goods or services produced. Fixed costs are expenses ...
  4. Subsidy

    A benefit given by the government to groups or individuals usually in the form of a cash payment or tax reduction. The subsidy ...
  5. Sunk Cost

    A cost that has already been incurred and thus cannot be recovered. A sunk cost differs from other, future costs that a business ...
  6. Technical Skills

    1. The knowledge and abilities needed to accomplish mathematical, engineering, scientific or computer-related duties, as ...
Trading Center