Marquee Asset

AAA

DEFINITION of 'Marquee Asset'

A company's most prized asset, one that is a highly visible symbol of its success and often the biggest contributor to its bottom line. A company with a coveted marquee asset may become a target for a bigger rival, or one with deep pockets, even if the other assets in its portfolio do not amount to much.


Also referred to as a "flagship asset" or "crown jewel."

INVESTOPEDIA EXPLAINS 'Marquee Asset'

Marquee assets are generally a feature of smaller companies with limited assets, in areas such as resources and biotechnology, rather than large, diversified companies. Examples of marquee assets are a mineral property with significant mineable resources for a junior exploration company, or a drug with sales in the hundreds of millions of dollars for a relatively small biotechnology firm.


A company would generally be unwilling to part with its marquee asset unless it's in dire financial straits. Therefore, since a healthy company with a marquee asset runs the risk of a hostile takeover, it may seek to preempt this risk through a "crown jewels" maneuver, which would compel the sale of the marquee asset in the case of a hostile bid.




RELATED TERMS
  1. Sale Of Crown Jewels

    A takeover-defense tactic that involves the sale of the target ...
  2. Asset

    1. A resource with economic value that an individual, corporation ...
  3. Crown Jewels

    The most valuable unit(s) of a corporation, as defined by characteristics ...
  4. Financial Asset

    An asset that derives value because of a contractual claim. Stocks, ...
  5. Intangible Asset

    An asset that is not physical in nature. Corporate intellectual ...
  6. Tangible Asset

    Assets that have a physical form. Tangible assets include both ...
Related Articles
  1. Warning Signs Of A Company In Trouble
    Professionals

    Warning Signs Of A Company In Trouble

  2. Bloodletting And Knights: Medieval Investment ...
    Options & Futures

    Bloodletting And Knights: Medieval Investment ...

  3. Intangible Assets Provide Real Value ...
    Markets

    Intangible Assets Provide Real Value ...

  4. Earnings Power Drives Stocks
    Markets

    Earnings Power Drives Stocks

comments powered by Disqus
Hot Definitions
  1. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  2. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  3. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  4. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  5. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
  6. Over The Counter

    A security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, etc. The phrase "over-the-counter" ...
Trading Center