Mass Market Retailer


DEFINITION of 'Mass Market Retailer'

A company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high-quality merchandise or for having exceptional customer service, but they do meet consumers' wants and needs, at reasonable prices. Examples of mass market retailers include big box stores such as Target, Sam's Club and Best Buy, as well as brands like Levi Strauss and Gap, and e-retailers like Amazon. Supermarket, drugstore, mass merchandise and warehouse chains, are all considered mass market retailers.

BREAKING DOWN 'Mass Market Retailer'

By contrast, luxury retailers sell products targeted at wealthy consumers, who purchase upscale items. These products tend to be out of reach, financially, for the average consumer, although aspirational consumers may purchase them anyway, and are associated with higher quality and superior customer service. Examples of luxury retailers include Bergdorf Goodman, Barney's, Tiffany and Saks.

  1. Pop-Up Retail

    A retail store that is opened temporarily to take advantage of ...
  2. Business Model

    The plan implemented by a company to generate revenue and make ...
  3. Brick And Mortar

    A traditional "street-side" business that deals with its customers ...
  4. Big Box Retailer

    A retail store that occupies an enormous amount of physical space ...
  5. Click And Mortar

    A type of business model that includes both online and offline ...
  6. Substitute

    A product or service that a consumer sees as comparable. If prices ...
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