Mass Market Retailer

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Dictionary Says

Definition of 'Mass Market Retailer'

A company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high-quality merchandise or for having exceptional customer service, but they do meet consumers' wants and needs, at reasonable prices. Examples of mass market retailers include big box stores such as Target, Sam's Club and Best Buy, as well as brands like Levi Strauss and Gap, and e-retailers like Amazon. Supermarket, drugstore, mass merchandise and warehouse chains, are all considered mass market retailers.
Investopedia Says

Investopedia explains 'Mass Market Retailer'

By contrast, luxury retailers sell products targeted at wealthy consumers, who purchase upscale items. These products tend to be out of reach, financially, for the average consumer, although aspirational consumers may purchase them anyway, and are associated with higher quality and superior customer service. Examples of luxury retailers include Bergdorf Goodman, Barney's, Tiffany and Saks.
Search results for

'Mass Market Retailer'

  • Pier 1 Continues To Regain Its Mojo

    http://stocks.investopedia.com/stock-analysis/2011/Pier-1-Continues-To-Regain-Its-Mojo-PIR-WSM-BBBY-CPWM-ETH-HVT-LZB0620.aspx
    ... more than just a Yankee Candle-style retailer of specialty ... allows the company to
    tap into a market of people ... well when it tried to adopt more mass-market tastes ...

  • Gildan Loses Its Shirt

    http://stocks.investopedia.com/stock-analysis/2011/Gildan-Loses-Its-Shirt-GIL-HBI-BRK-A-BRK-B-WMT1202.aspx
    ... acquisition. The company is also on a push to sell its own apparel to
    mass-market retailers including Wal-Mart (NYSE:WMT). This ...

  • Costco Drives A Hard Bargain

    http://stocks.investopedia.com/stock-analysis/2010/Costco-Drives-A-Hard-Bargain-COST-WMT-BJ-TGT0531.aspx
    ... discounts most of this upside, but Costco is as steady a retailer as investors ... its
    Sam's Club warehouse store that cater to a more mass market, though their low ...

  • Operating Performance Ratios: Sales/Revenue Per Employee ...

    http://www.investopedia.com/university/ratios/operating-performance/ratio2.asp
    ... mass market retailers) will be less productive in this metric than a high-tech,
    high product ... On the other hand, a mega-retailer like Wal-Mart is a very labor ...

  • Sears Retail Side Weakens

    http://stocks.investopedia.com/stock-analysis/2010/Sears-Retail-Side-Weakens-SHLD-TGT-WMT-NYSEBRK-A0824.aspx
    ... record was phenomenal as he delivered market beating results ... is that Sears is a retailer
    and retailing ... penny they spend these days, mass merchandise retailing ...

  • Maidenform Pulled Out Of Shape

    http://stocks.investopedia.com/stock-analysis/2011/Maidenform-Pulled-Out-Of-Shape-MFB-HBI-WRC-JCP-KSS-WMT-BRK-A-TGT-SHLD1114.aspx
    ... HBI) and Warnaco (NYSE: WRC), warned earlier this month that the market was not ... Sales
    to mass merchants like Wal-mart (NYSE: WMT) and Target (NYSE: TGT) jumped ...

  • ScottsÂ’ Growth Is No Miracle

    http://stocks.investopedia.com/stock-analysis/2011/Scotts-Growth-Is-No-Miracle-SMG-LOW-HD-WMT-MON0809.aspx
    ... challenges, many of the firm's brands remain market leaders and ... as well as "changes
    in certain retailer strategies within the mass merchandise channel ...

  • Bed Bath And Beyond Riding The Recovery Wave

    http://stocks.investopedia.com/stock-analysis/2011/Bed-Bath-And-Beyond-Riding-The-Recovery-Wave-BBBY-WSM-PIR-M-WMT0411.aspx
    ... Specialty home furnishings retailer Bed Bath & ... The company's goal is to gain market
    share at the expense of ... Pier 1 Imports (NYSE:PIR) and even mass chains such ...

  • Can An Apple Cure What Ails JC Penney?

    http://stocks.investopedia.com/stock-analysis/2011/Can-An-Apple-Cure-What-Ails-J.C.-Penney-AAPL-JCP-BBY-DELL-TGT-KSS-SHLD0615.aspx
    ... retailer - a wannabe Wal-Mart (NYSE:WMT) - into a national retailer with its own ...
    of a company outright, but in the cutthroat world of mass consumer retailing ...

  • Tiffany Hasn't Lost Its Lustre

    http://stocks.investopedia.com/stock-analysis/2009/Tiffany-Hasnt-Lost-Its-Lustre-TIF-KSS-TGT-WMT-ZLC-1201.aspx
    ... with numbers that were viewed very favorably by Mr. Market. ... t only compete with other
    mass merchant jewelers ... to expect a difficult environment for any retailer. ...

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