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Definition of 'Mass Customization'
The process of delivering wide-market goods and services that are customized to satisfy a specific customer need.
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Investopedia explains 'Mass Customization'
Basically, this combines the best of "custom-made" and "mass produced" goods. Computer purveyor Dell and many auto makers are good examples of companies providing mass customization.
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Search results for 'Mass Customization'
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http://www.investopedia.com/articles/mutualfund/08/managed-separate-account.asp
... Mass Customization The high level of customization is one of the main selling points
of SMAs, particularly when it comes to individual taxable accounts. ...
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http://financialedge.investopedia.com/financial-edge/0410/4-New-Business-Models-That-Are-Here-To-Stay.aspx
... Customization This is one business model war that is far from over. Standardization
made mass production possible, and the concept of copying a good thing over ...
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http://stocks.investopedia.com/stock-analysis/2011/Gildan-Remains-Very-Active-GIL-BRK.A-BRK.B-WMT-TGT0210.aspx
... and related apparel that it sells for screen printing and other related customization. ...
to sell Gildan brand underwear and activewear to mass-market retailers ...
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