DEFINITION of 'Maximizer'

A brand of customer relationship management software popularly used by brokers and investment advisors for tracking clients and leads.


Brokers and investment dealers often use Maximizer software to make cold calls to client leads.

  1. Pound The Pavement

    Diligently and tirelessly working towards a desired objective ...
  2. Warm Calling

    The solicitation of a potential customer with whom a sales representative ...
  3. Cold Calling

    The solicitation of potential customers who were not anticipating ...
  4. Broker

    1. An individual or firm that charges a fee or commission for ...
  5. Boiler Room

    A place where high-pressure salespeople use banks of telephones ...
  6. Dialing and Smiling

    A telemarketing technique in which unsolicited, or "cold" calls, ...
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