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Investopedia explains 'Max Pain '
About 60% of options are traded out, 30% of options expire worthless and 10% of options are exercised. Max pain is the point where option owners feel "maximum pain," or will stand to lose the most money. Options sellers, on the other hand, may stand to reap the most reward. The Maximum Pain theory is controversial, and there is disagreement regarding if the tendency for the underlying stock's price to gravitate to the maximum pain strike price is by chance, or by some sort of market manipulation.
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