Media Kit
Definition of 'Media Kit'A package of information assembled by a company to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and saving time by eliminating the need for a company's employees to repeatedly answer the same questions. |
|
Investopedia explains 'Media Kit'A media kit can be as simple as a page on a company's website or as complex as a package of information and product samples sent to selected members of the media that the company hopes will promote them. The media kit commonly provides the company's official name; the names, titles and biographies of its most important people; information about the company's history and function; photos; and any press releases the company has had written about itself. The media kit will also provide contact information for reporters who seek additional information or want to interview someone at the company. |
Related Definitions
Articles Of Interest
-
5 Tricks Companies Use During Earnings Season
Don't be fooled: Companies use all kinds of tactics to make bad earnings look good. Find out how to see through them. -
Generational Marketing: Harvest The Whole Family Tree
Attract new clients by tailoring your message to specific age groups. -
The Marketing Director's Pitch
Are your shoulder's wide enough to carry a company's reputation? -
For Companies, Green Is The New Black
Sustainability and reducing environmental impact are hot corporate objectives. Find out why. -
The Green Marketing Machine
Don't let corporations greenwash their dirty laundry. Learn how to spot a phony. -
Earnings Guidance: Can It Accurately Predict The Future?
Explore the controversies surrounding companies commenting on their forward-looking expectations. -
Mergers And Acquisitions: Understanding Takeovers
In the dramatic world of M&As, battleground terms meld with bizarre metaphors to form the language of the game. -
Stop Keeping Up With The Joneses - They're Broke
Conspicuous consumption could be robbing you of future wealth. -
Women: Invest In Your Financial Literacy
Learning about money may seem intimidating, but it's not as hard as it looks. -
6 Financial Benefits Of Spring Cleaning
This year, combine your spring cleaning strategies with your big-picture financial objectives.
Free Annual Reports