Investopedia explains 'Media Kit'
A media kit can be as simple as a page on a company's website or as complex as a package of information and product samples sent to selected members of the media that the company hopes will promote them. The media kit commonly provides the company's official name; the names, titles and biographies of its most important people; information about the company's history and function; photos; and any press releases the company has had written about itself. The media kit will also provide contact information for reporters who seek additional information or want to interview someone at the company.
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