Media Kit

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Dictionary Says

Definition of 'Media Kit'

A package of information assembled by a company to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and saving time by eliminating the need for a company's employees to repeatedly answer the same questions.
Investopedia Says

Investopedia explains 'Media Kit'

A media kit can be as simple as a page on a company's website or as complex as a package of information and product samples sent to selected members of the media that the company hopes will promote them. The media kit commonly provides the company's official name; the names, titles and biographies of its most important people; information about the company's history and function; photos; and any press releases the company has had written about itself. The media kit will also provide contact information for reporters who seek additional information or want to interview someone at the company.
Search results for

'Media Kit'

  • Are GPS Devices Doomed?

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    ... A TomTom iPhone car kit will also run you about $100. Note ... driving. If you
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  • 8 Good Intentions With Bad Outcomes

    http://www.investopedia.com/articles/financial-theory/12/good-intentions-bad-outcomes.asp
    ... a firm that would soon invent the world's first commercial first-aid kit. ... of
    implementation resulted in months of negative publicity, when the media and public ...

  • Critical Shortcoming of Leveraged ETFs

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    ... Even then, these variations may occur. See related: The Leveraged ETF Safety Kit.
    The bottom line: stick to short-term trades in any leveraged ETF! ...

  • In Small Business, Success Is Spelled With 5 "C"s

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    ... on their target markets and the goods or services offered, use various media to
    access ... and management is part of the small business owner's tool kit for a ...

  • IPO Wars: Fresh Market Vs. SodaStream International

    http://stocks.investopedia.com/stock-analysis/2010/IPO-Wars-Fresh-Market-Vs.-SodaStream-International-TFM-SODA-KO-WMT-WFMI1110.aspx
    ... First, you buy its basic $79 starter kit that includes a plastic carbonation bottle
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