Media Kit

DEFINITION of 'Media Kit'

A package of information assembled by a company to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and saving time by eliminating the need for a company's employees to repeatedly answer the same questions.

BREAKING DOWN 'Media Kit'

A media kit can be as simple as a page on a company's website or as complex as a package of information and product samples sent to selected members of the media that the company hopes will promote them. The media kit commonly provides the company's official name; the names, titles and biographies of its most important people; information about the company's history and function; photos; and any press releases the company has had written about itself. The media kit will also provide contact information for reporters who seek additional information or want to interview someone at the company.



RELATED TERMS
  1. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  2. Promoter

    An individual or company that, for a fee, helps raise money for ...
  3. Press Conference

    A meeting organized for the purposes of distributing information ...
  4. Social Media Marketing (SMM)

    The use of social media websites and social networks to market ...
  5. Promotional Budget

    A specified amount of money set aside to promote a business' ...
  6. Promotion Expense

    A cost that a business incurs to make its products or services ...
Related Articles
  1. Home & Auto

    Create An Emergency Kit

    Earthquakes, floods, tsunamis, hail, hurricanes, tornadoes and lightning strikes are just a few of the nasty surprises that nature can whip up.
  2. Entrepreneurship

    How Important Is Social Media For Your Company?

    Freelancers and marketing agencies are just some of the resources companies are now using to develop their social media.
  3. Entrepreneurship

    Public Relations: Offering Businesses A Competitive Advantage

    To maximize the sales potential of any business, a public relations program should be part of the master marketing plan.
  4. Investing Basics

    Social Media: High Risk, High Potential Returns

    Carefully selecting social media ETFs can provide you with the opportunity to diversify your portfolio and enjoy financial rewards due to user growth.
  5. Investing

    Why Is Old Media Interested in New Media?

    With their eye-popping valuations and investments, new media startups are hot. But why are legacy media organizations interested in them?
  6. Entrepreneurship

    Implementing A Small Business Social Media Strategy: Hiring A Social Media Manager

    As your online presence develops, you may find that you no longer have adequate time (or energy) to devote to social media. If you are fortunate enough to have created vibrant and active social ...
  7. Entrepreneurship

    Crisis Management Strategies For Business Owners

    When a PR problem arises, your company will be judged on how you handle it. Are you ready?
  8. Entrepreneurship

    Implementing A Small Business Social Media Strategy: Introduction

    As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses.
  9. Investing

    Warren Buffett and the Media Industry

    While most people believe traditional media is dead, Warren Buffett sees an opportunity.
  10. Financial Advisor Technology

    Advisors: How to Make Social Media Work for You

    Most financial advisors today are using social media to help build their client base. Here are some tested basic guidelines on how to get started.
RELATED FAQS
  1. How does Twitter (TWTR) make money?

    Learn how Twitter earns revenue, including the company's use of three targeted advertising streams and data farming and licensing. Read Answer >>
  2. What is a power ratio?

    A power ratio is a method used by media companies to measure revenue performance compared to the audience share it controls. ... Read Answer >>
  3. What strategies do companies use to regain market share they have lost?

    Learn about the three simplest ways companies can regain lost market share: pricing changes, promotional changes and product ... Read Answer >>
  4. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ... Read Answer >>
  5. What is the average cost of a making a will?

    Learn about the costs of establishing a legally enforceable will, and discover the differences between hiring a lawyer for ... Read Answer >>
  6. Do any markets not exhibit asymmetric information?

    Find out why every market possesses information asymmetry, and why this isn't necessarily a huge or insurmountable problem ... Read Answer >>
Hot Definitions
  1. Law Of Demand

    A microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer ...
  2. Cost Of Debt

    The effective rate that a company pays on its current debt. This can be measured in either before- or after-tax returns; ...
  3. Yield Curve

    A line that plots the interest rates, at a set point in time, of bonds having equal credit quality, but differing maturity ...
  4. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  5. Keynesian Economics

    An economic theory of total spending in the economy and its effects on output and inflation. Keynesian economics was developed ...
  6. Society for Worldwide Interbank Financial Telecommunications ...

    A member-owned cooperative that provides safe and secure financial transactions for its members. Established in 1973, the ...
Trading Center