Net Sales


DEFINITION of 'Net Sales'

The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any discounts allowed. The sales number reported on a company's financial statements is a net sales number, reflecting these deductions.


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Deductions from the gross sales are represented in the net sales figure. Therefore, net sales gives a more accurate picture of the actual sales generated by the company, or the money that it expects to receive. A company will book its revenue once the good or service is delivered or performed for the customer. However, in the case of returns, even after a good has been sold it can often be returned under a company's return policy. If the good is returned by the customer, it is not considered a sale, as the customer will receive a credit or money back, so it needs to be deducted from the gross sales. The allowances for damaged or missing goods reflect the situations in which the goods are damaged in transit or are not what the customer expected.

Many companies also offer discounts, especially on credit sales where the customer pays off the amount early. This discount is deducted from gross sales, reducing overall revenue.

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  1. What key conditions might explain a company's declining net sales in spite of increasing ...

    Net sales are the amount of sales generated by a company after the deduction of returns, allowances for damaged or missing ... Read Full Answer >>
  2. What components are factored in determining net sales?

    The key components that factor into determining net sales include revenue, sales returns, allowances and discounts. Essentially, ... Read Full Answer >>
  3. Should I be alarmed if a company experiences a one- or two-quarter decline in net ...

    A one- or two-quarter decline in net sales can be considered alarming especially for top marketing executives, but this should ... Read Full Answer >>
  4. What can gross sales tell you about a business?

    Gross sales demonstrate the amount of business activity undertaken by a company but do not reveal how much revenue was generated ... Read Full Answer >>
  5. What is considered to be a good fixed asset turnover ratio?

    The fixed asset turnover ratio is a metric that measures sales to the value of fixed assets. It measures how well a company ... Read Full Answer >>
  6. When is it useful to look at a company's fixed asset turnover ratio?

    It is useful to look at a company's fixed asset turnover ratio when an outside observer, such as an investor, wants to know ... Read Full Answer >>
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