Nonprofit Marketing

Dictionary Says

Definition of 'Nonprofit Marketing'

Activities and strategies employed by a nonprofit organization that are designed to spread the message of the organization, as well as to solicit donations and call for volunteers. Nonprofit marketing involves the creation of logos, slogans and copy, as well as the development of a media campaign to expose the organization to an outside audience.

Investopedia Says

Investopedia explains 'Nonprofit Marketing'

A nonprofit organization can approach marketing in the same way as a for-profit business. It should identify its target market (the one it wants to reach), develop marketing materials to send to that target market, and determine the objectives that a marketing campaign should meet. In this sense, the nonprofit organization follows the four P's of marketing: product, place, price and promotion.

Search results for

'Nonprofit Marketing'

  • The Green Marketing Machine

    http://www.investopedia.com/articles/07/greenwashing.asp
    ... The following nonprofit websites are dedicated to telling the other side of ... lying,
    but it's important to remember that advertising and marketing campaigns are ...
  • How Nonprofits And Commercial Groups Can Help The Economy ...

    http://financialedge.investopedia.com/financial-edge/0112/How-Nonprofits-And-Commercial-Groups-Can-Help-The-Economy.aspx
    ... and enter into cause-marketing partnerships. With consumer awareness also rising,
    the collaboration between for-profit and nonprofit organizations creates a ...
  • Less-Coveted Finance Careers Offer Enviable Rewards

    http://www.investopedia.com/articles/financialcareers/09/uncommon-jobs-finance-degree.asp
    ... of different tasks such as administration, accounting, marketing and strategy. ... For
    Student Startups.); Analyst/Associate for Nonprofit Organizations - Some ...
  • The Non-Academic Qualities Job Seekers Need In 2012 - Investopedia ...

    http://financialedge.investopedia.com/financial-edge/0212/The-Non-Academic-Qualities-Job-Seekers-Need-In-2012.aspx
    ... Given that the nonprofit sector has more diverse sources of funding and is ... innovations
    allowing firms the opportunity to outsource sales, marketing and human ...
  • Social Finance Careers: Creating A Better World

    http://www.investopedia.com/articles/financialcareers/07/social_finance.asp
    ... Nonprofit or Foundation Executive - One of the more traditional careers
    in social finance is the nonprofit or foundation executive. ...
  • 6 Niche Graduate Programs That Meet Market Demand - Investopedia. ...

    http://financialedge.investopedia.com/financial-edge/0811/6-Niche-Graduate-Programs-That-Meet-Market-Demand.aspx
    ... In the fields of public relations, marketing and online media, and strong communication ...
    the skills to thrive in a research, business or nonprofit environment. ...
  • Lobbying: K Street's Influence On Wall Street

    http://www.investopedia.com/articles/financial-theory/09/lobbying-k-street-wall-street.asp
    ... by the UK based marketing services company WPP. There are also independent and
    volunteer lobbyist firms. The American League of Lobbyist (ALL) is a nonprofit ...
  • Series 6 Study Guide - Securities Industry Regulations - Blue Sky ...

    http://www.investopedia.com/exam-guide/finra-series-6/securities-industry-regulations/blue-sky-laws.asp
    ... 11.10 Mutual Fund Marketing and Pricing; 11.11 Sales Charges and Expenses; ... Private
    placement; Nonprofit organizations. Next: Introduction ยป. Tweet. Email Email. ...
  • 4 Tips For Using Credit Cards Overseas

    http://www.investopedia.com/articles/pf/11/using-credit-cards-in-other-countries.asp
    ... to a recent study conducted by The Pew Charitable Trusts, a nonprofit dedicated
    to ... in myriad aspects of credit card operations ranging from marketing to new ...
  • Series 6 Study Guide - Retirement and College Savings Plans ...

    http://www.investopedia.com/exam-guide/finra-series-6/retirement-college-savings-plans/review-answers.asp
    ... 11.10 Mutual Fund Marketing and Pricing; 11.11 Sales Charges and Expenses; ... state
    colleges and universities, churches, and other nonprofit organizations with tax ...

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