DEFINITION of 'Over The Top'
Television, video-on-demand (VOD), or other content provided over an Internet (broadband) connection rather than via a service provider’s network, cable box or satellite. Content is referred to as "over-the-top" because it rides on top of the content that subscribers already get, and does not require any business or technology connection with a cable TV or satellite provider.
INVESTOPEDIA EXPLAINS 'Over The Top'
As a consumer access option, Over the Top content plays an important role in allowing viewers to access their services in the way they want. Ultimately, consumers will have access to content in a converged, “anytime, anywhere” context through a range of broadband devices that includes mobile phones, iPads, games, consoles or TVs.