Point Of Sale - POS


DEFINITION of 'Point Of Sale - POS'

The place where sales are made. On a macro level, a point of sale may be a mall, market or city. On a micro-level, retailers consider a point of sale to be the area surrounding the counter where customers pay.

Also known as "point of purchase".


The point of sale for products and services is an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations. Points of sale may be real, as in the case of a "brick and mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over the internet.

  1. Electronic Commerce - ecommerce

    A type of business model, or segment of a larger business model, ...
  2. Brick And Mortar

    A traditional "street-side" business that deals with its customers ...
  3. Point of Purchase - POP

    A place where sales are made. On a macro-level, a point of purchase ...
  4. Chain Store Sales

    An indicator that provides information on the monthly sales volumes ...
  5. Same-Store Sales

    A statistic used in retail industry analysis that compares the ...
  6. Retail Sales

    An aggregated measure of the sales of retail goods over a stated ...
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