Point Of Sale - POS

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DEFINITION

The place where sales are made. On a macro level, a point of sale may be a mall, market or city. On a micro-level, retailers consider a point of sale to be the area surrounding the counter where customers pay.


Also known as "point of purchase".



INVESTOPEDIA EXPLAINS

The point of sale for products and services is an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations. Points of sale may be real, as in the case of a "brick and mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over the internet.


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