Pop-Up Retail

AAA

DEFINITION of 'Pop-Up Retail'

A retail store that is opened temporarily to take advantage of a trend or a seasonal product. Demand for products sold in pop-up retail is typically short-lived. Pop-up retail stores are found most often in the apparel and toy industries.

INVESTOPEDIA EXPLAINS 'Pop-Up Retail'

The term "pop-up" refers to the short-term duration of the stores, which "pop up" one day and are gone the next. Halloween costume stores are a common example, as are fireworks stores. Pop-up stores are also beneficial to retailers; in a down market, sellers can take advantage of lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory.

RELATED TERMS
  1. Mass Market Retailer

    A company that sells affordably priced products that appeal to ...
  2. Atmospherics

    The controllable characteristics of a retail space that entice ...
  3. Foot Traffic

    The presence and movement of people walking around in a particular ...
  4. Business Model

    The plan implemented by a company to generate revenue and make ...
  5. Big Box Retailer

    A retail store that occupies an enormous amount of physical space ...
  6. Retail Sales

    An aggregated measure of the sales of retail goods over a stated ...
Related Articles
  1. Measuring Company Efficiency
    Fundamental Analysis

    Measuring Company Efficiency

  2. 5 Ways To Control Emotional Spending
    Budgeting

    5 Ways To Control Emotional Spending

  3. Consumer Spending As A Market Indicator
    Markets

    Consumer Spending As A Market Indicator

  4. Doing More With Less: The Sales-Per-Employee ...
    Investing

    Doing More With Less: The Sales-Per-Employee ...

comments powered by Disqus
Hot Definitions
  1. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  2. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  3. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  4. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  5. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  6. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
Trading Center