Pop-Up Retail


DEFINITION of 'Pop-Up Retail'

A retail store that is opened temporarily to take advantage of a trend or a seasonal product. Demand for products sold in pop-up retail is typically short-lived. Pop-up retail stores are found most often in the apparel and toy industries.


The term "pop-up" refers to the short-term duration of the stores, which "pop up" one day and are gone the next. Halloween costume stores are a common example, as are fireworks stores. Pop-up stores are also beneficial to retailers; in a down market, sellers can take advantage of lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory.

  1. Mass Market Retailer

    A company that sells affordably priced products that appeal to ...
  2. Atmospherics

    The controllable characteristics of a retail space that entice ...
  3. Foot Traffic

    The presence and movement of people walking around in a particular ...
  4. Business Model

    The plan implemented by a company to generate revenue and make ...
  5. Brick And Mortar

    A traditional "street-side" business that deals with its customers ...
  6. Same-Store Sales

    A statistic used in retail industry analysis that compares the ...
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