DEFINITION of 'Pop-Up Retail'

A retail store that is opened temporarily to take advantage of a trend or a seasonal product. Demand for products sold in pop-up retail is typically short-lived. Pop-up retail stores are found most often in the apparel and toy industries.

BREAKING DOWN 'Pop-Up Retail'

The term "pop-up" refers to the short-term duration of the stores, which "pop up" one day and are gone the next. Halloween costume stores are a common example, as are fireworks stores. Pop-up stores are also beneficial to retailers; in a down market, sellers can take advantage of lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory.

RELATED TERMS
  1. Pop-Up Option

    A joint and survivor pension option, generally limited to married ...
  2. Comparable Store Sales

    The amount of revenue a retail location generated in the most ...
  3. Big Box Retailer

    A retail store that occupies an enormous amount of physical space ...
  4. Store Of Value

    Any form of commodity, asset, or money that has value and can ...
  5. Chain Store Sales

    An indicator that provides information on the monthly sales volumes ...
  6. National Retail Federation - NRF

    A retail trade association with members from all phases of retail ...
Related Articles
  1. Investing

    5 Retailers Set to Close More Stores in 2016 (FINL, GPS)

    Discover retail stores that have already announced plans to close stores in 2016. Some expect a new economic downturn, which may lead more stores to close.
  2. Investing

    Do Store Closures Hurt Retail Stocks? (WMT,SHLD,M)

    These eight retailers are closing stores. How many have seen stock depreciation over the past year?
  3. Investing

    The 4 R's Of Investing In Retail

    In retail, successfully managing return on investment (ROI) and other financial indicators is the key to a healthy business.
  4. Personal Finance

    Winning Retailers Amid Sales Slump

    Declining department store retail sales and the exceptions to the rule after the end of the Great Recession.
  5. Insights

    Why Target's Express Store Concept is Flourishing (TGT)

    Target has found success with its TargetExpress store concept. Why are the small-sized stores so popular?
  6. Investing

    Choosing The Winners In The Click-And-Mortar Game

    E-tailing has changed the way consumers do nearly everything. Do you know how to pick the best retailer?
  7. Investing

    Consumer Spending As A Market Indicator

    What people buy and where they shop can provide valuable information about the economy.
  8. Small Business

    Why Traditional Retailers Keep Struggling

    Here are some core reasons that the traditional retail industry is struggling today
  9. Insights

    The Demise of the Department Store (SHLD, M, JCP)

    According to a new report, department stores need to cut down on their physical locations to maximize their sales per square foot.
  10. Investing

    The World's Top 10 Retailers (WMT, COST)

    Read about some of the top retail companies in the world, and learn a little about the products they sell and the markets and customers they serve.
RELATED FAQS
  1. How do investors interpret the same store sales ratio when analyzing retail stocks?

    Examine the importance of the same-store sales ratio as a key equity evaluation metric utilized by investors interested in ... Read Answer >>
  2. Is the retail sector also affected by seasonal factors?

    Find out how the retail industry is affected by seasonal patterns in consumer tastes, especially for companies that tailor ... Read Answer >>
  3. What are the primary risks an investor should consider when investing in the retail ...

    Learn about the primary risks of investing in the retail sector, such as bad economic conditions, regulation, competition ... Read Answer >>
  4. What factors are the primary drivers of share prices in the retail sector?

    Find out which factors investors need to consider when evaluating companies in the retail sector, including the basic fundamentals. Read Answer >>
  5. What has the retail sector evolved to its current structure?

    Find out about the retail sector, the size of United States and global retail markets and why online retailers are changing ... Read Answer >>
  6. Why is the strategy of 'always be closing' (ABC) popular in retail sales?

    Understand how the term ''always be closing'' is related to retail sales. Learn about the benefits and drawbacks of selling ... Read Answer >>
Hot Definitions
  1. Master Of Business Administration - MBA

    A graduate degree achieved at a university or college that provides theoretical and practical training to help graduates ...
  2. Liquidity Event

    An event that allows initial investors in a company to cash out some or all of their ownership shares and is considered an ...
  3. Job Market

    A market in which employers search for employees and employees search for jobs. The job market is not a physical place as ...
  4. Yuppie

    Yuppie is a slang term denoting the market segment of young urban professionals. A yuppie is often characterized by youth, ...
  5. SEC Form 13F

    A filing with the Securities and Exchange Commission (SEC), also known as the Information Required of Institutional Investment ...
  6. Four Percent Rule

    A rule of thumb used to determine the amount of funds to withdraw from a retirement account each year. The four percent rule ...
Trading Center