Pound The Pavement

AAA

DEFINITION of 'Pound The Pavement'

Diligently and tirelessly working towards a desired objective such as getting a job or building up a business. To "pound the pavement" in the financial industry means using networking and marketing activities such as soliciting clients door-to-door, talking to prospects and organizing seminars with a view to building up one's "book" of clients. Pound the pavement may be regarded as the outdoor equivalent of "dialing for dollars," which refers to the practice of soliciting business by cold-calling prospective clients.

INVESTOPEDIA EXPLAINS 'Pound The Pavement'

Pound the pavement may have been an effective way of building an investment book of business in the past, but its effectiveness is debatable in the modern era of discount brokers and instant information. In any case, rookie brokers at most dealers are encouraged to build their business through some form of pounding the pavement, especially as the advent of "Do Not Call" registries has made cold-calling unviable for business-building. Pound the pavement in such cases may often take the form of targeted seminars and networking events aimed at prospective clients, rather than door-to-door solicitation.

RELATED TERMS
  1. Warm Calling

    The solicitation of a potential customer with whom a sales representative ...
  2. Networking

    A process that fosters the exchange of information and ideas ...
  3. Value Network

    A set of connections between organizations and/or individuals ...
  4. Social Networking

    The use of internet-based social media programs to make connections ...
  5. Network Effect

    A phenomenon whereby a good or service becomes more valuable ...
  6. Dialing and Smiling

    A telemarketing technique in which unsolicited, or "cold" calls, ...
RELATED FAQS
  1. What is the difference between product differentiation and price discrimination?

    Product differentiation and price discrimination are two strategies used in marketing and economics. Product differentiation ... Read Full Answer >>
  2. What are the key differences between marketing and advertising?

    The key differences between marketing and advertising are based on how each term defines a separate function in the process ... Read Full Answer >>
  3. How can a business determine its most effective value proposition?

    To determine its most effective value proposition, a company must make a purposeful effort to craft a unique value proposition ... Read Full Answer >>
  4. Why does an investor need to understand the click-through rate in the Internet sector?

    An investor needs to understand the click-through rate in the Internet sector because it directly affects the success of ... Read Full Answer >>
  5. What is a value proposition canvas and how is it created?

    A value proposition canvas is a graphic tool created to help a business map out the key elements about its products or services ... Read Full Answer >>
  6. How can small businesses manufacture demand?

    Small businesses can manufacture demand by both looking at the market for their product and service and by looking for ways ... Read Full Answer >>
Related Articles
  1. Professionals

    5 Services To Usher In New Clients

    Discover ways in which advisors are increasingly choosing to promote their businesses.
  2. Professionals

    How To Target Ideal Customers

    Expand your definition of a lucrative client and uncover a new realm of possibilities.
  3. Professionals

    Tips For Fitting In At Your Brokerage Firm

    Part of starting a successful career as a broker is finding the right place to work.
  4. Brokers

    Alternatives To The Cold Call

    Want to build your business as a financial professional? We provide some choice advice.
  5. Retirement

    Cold Call Without Getting The Cold Shoulder

    Learn how to warm up prospective clients to your business and your abilities.
  6. Investing News

    Cost-Free Connection Of Target Groups To Marketers

    ZipDial spotted a niche marketing opportunity in the area of “missed calls” and developed a business around it. Here is how ZipDial works and its benefits.
  7. Economics

    Explaining Brand Equity

    The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
  8. Personal Finance

    How WhatsApp Makes Money

    In short, WhatsApp makes money just $1 at a time.
  9. Personal Finance

    How Youtube Ad Revenue Works

    Many people make money off of their YouTube videos through ad revenue, but just exactly how does Youtube Ad Revenue work? Quite simply, it turns out.
  10. Personal Finance

    How Instagram Makes Money

    Like many big names in social media, Instagram started as a fun idea without a clear path to profit.

You May Also Like

Hot Definitions
  1. Fisher Effect

    An economic theory proposed by economist Irving Fisher that describes the relationship between inflation and both real and ...
  2. Fiduciary

    1. A person legally appointed and authorized to hold assets in trust for another person. The fiduciary manages the assets ...
  3. Expected Return

    The amount one would anticipate receiving on an investment that has various known or expected rates of return. For example, ...
  4. Carrying Value

    An accounting measure of value, where the value of an asset or a company is based on the figures in the company's balance ...
  5. Capital Account

    A national account that shows the net change in asset ownership for a nation. The capital account is the net result of public ...
  6. Brand Equity

    The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. ...
Trading Center