Predatory Pricing


DEFINITION of 'Predatory Pricing'

The act of setting prices low in an attempt to eliminate the competition. Predatory pricing is illegal under anti-trust laws, as it makes markets more vulnerable to a monopoly. Companies may engage in a variety of activities that intend to drive out competitors, such as create barriers to entry for new competitors or unethical production methods to minimize costs.

BREAKING DOWN 'Predatory Pricing'

A sign of predatory pricing can occur when the price of a product gradually becomes lower, which can happen during a price war. This is difficult to prove because it can be seen as a price competition and not a deliberate act.

In the short term, a price war can be beneficial for consumers because of the lower prices. In the long term, however, it is not beneficial as the company that wins a price war, effectively putting its competitor out of business, will have a monopoly where it can set whatever price it wants.

  1. Perfect Competition

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  2. Price Leadership

    When a firm that is the leader in its sector determines the price ...
  3. Dual Pricing

    The practice of setting prices at different levels depending ...
  4. Brand Piracy

    When a product is named similarly to a well-known brand so that ...
  5. Customer-Driven Pricing

    A method of pricing in which the seller makes a decision based ...
  6. Competition-Driven Pricing

    A method of pricing in which the seller makes a decision based ...
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