Press Conference

AAA

DEFINITION of 'Press Conference'

A meeting organized for the purposes of distributing information to the media and answering questions from reporters. Normally the press conference is led by the company's executive management or their appointed press liaison. Given the media's limited resources, it may be difficult to attract major media attention to a press conference unless the company has a truly unique or newsworthy announcement to share. Press conferences can also be issued in response to addressing public relations issues.

INVESTOPEDIA EXPLAINS 'Press Conference'

By inviting the press to special events, the company has a good opportunity to present a news story in the most favorable light. In other cases, lesser known companies may be looking to increase their stature in the media by making it easier for news agencies to cover company events. By gaining favorable media exposure, companies are able to gain greater brand recognition and authority in the market, usually at a much lower cost than would be required for a widespread advertising campaign.

RELATED TERMS
  1. Story Stock

    A stock that is trading markedly higher on optimistic expectations ...
  2. Media Kit

    A package of information assembled by a company to provide basic ...
  3. Headline Effect

    The effect that negative news in the popular press has on a corporation ...
  4. Conference Call

    An event during which investors can call in to hear a company's ...
  5. Press Release

    News that is sent out or released by the company making the news. ...
  6. Volcker Rule

    The Volcker rule separates investment banking, private equity ...
Related Articles
  1. The Flow Of Company Information
    Investing Basics

    The Flow Of Company Information

  2. Conference Call Basics
    Professionals

    Conference Call Basics

  3. 5 Quick Research Tips For Busy Investors
    Investing

    5 Quick Research Tips For Busy Investors

  4. Get Tough On Management Puff
    Markets

    Get Tough On Management Puff

comments powered by Disqus
Hot Definitions
  1. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  2. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  3. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  4. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  5. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  6. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
Trading Center