Investopedia explains 'Price Fixing'
Some economists believe antitrust laws are unnecessary because the free market already contains several built-in guards against price fixing. Consumers who believe that an item is priced unfairly high can do any of the following:
• Purchase a substitute good or service that is lower-priced
• Decrease their consumption for the good, making it unprofitable for businesses to keep prices fixed
• Buy the product from another country
Distrust among companies in a price fixing arrangement also acts as a barrier to continued manipulation. And, if all those fail, price fixing usually breaks down because of the power of large buyers to negotiate the price they are willing to pay.
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