Product Line

Dictionary Says

Definition of 'Product Line'

A group of related products manufactured by a single company. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. The same company might also offer more than one product line. The cosmetic company might have a special product line geared toward teenagers and another line geared toward women older than 60, in addition to its regular product line, that can be used by women of any age.
Investopedia Says

Investopedia explains 'Product Line'

A good way for a company to try to expand its business is by adding to its existing product line. This is because people are more likely to purchase products from brands with which they are already familiar. For example, a frozen pizza company may wanted to increase its market share by adding frozen breadsticks and frozen pastas to its product line.

Related Definitions

Search results for

'Product Line'

  • 7 Signs A Stock Is Set To Slide

    http://www.investopedia.com/articles/fundamental-analysis/09/predict-stock-price-decline.asp
    ... The reason for this is simple: if a company were to stick to one product line or
    a small number of lines that run out of steam, that company could more easily ...
  • Revenue Projections Show Profit Potential

    http://www.investopedia.com/articles/stocks/07/top-line-projection.asp
    ... drive this faster growth. Perhaps the company recently completed an acquisition
    or launched a new product line. The key is to understand ...
  • Hormel May Be More Organic Than You Think

    http://stocks.investopedia.com/stock-analysis/2011/Hormel-May-Be-More-Organic-Than-You-Think-HRL-TSN-SFD-K-GIS-KFT-SLE-CAG0825.aspx
    ... More Margin Hormel's product line-up is pretty much a vegetarian's nightmare, but
    the company continues to find new product and category niches to explore. ...
  • Covidien Delivers Once Again

    http://stocks.investopedia.com/stock-analysis/2011/Covidien-Delivers-Once-Again-COV-JNJ-BCR-BDX-SYK-CSII-SYNO-ABT-IART1121.aspx
    ... Select deals would be a good way, not only to leverage its operating infrastructure,
    but to also plug a few holes in its product line-up and cherry-pick some ...
  • Trademarks Of A Takeover Target

    http://www.investopedia.com/articles/stocks/07/takeover_target.asp
    ... Therefore, look for not only a company with a viable product line, but one that,
    with the proper financing, could have the potential for large-scale growth. ...
  • Atrion: A Niche Micro Cap That Will Make You Money

    http://stocks.investopedia.com/stock-analysis/2012/Atrion-A-Niche-Micro-Cap-That-Will-Make-You-Money-ATRIPCLNBHNVS0120.aspx
    ... The most consistent product line in terms of revenue growth is its fluid delivery
    valves, which have seen revenue increases in each of the last six fiscal ...
  • Find Investment Quality In The Income Statement

    http://www.investopedia.com/articles/stocks/06/advincome.asp
    ... There's no question that greater unit volume is the best growth factor,
    followed by product-line expansion and new services. Price ...
  • Johnson Controls Sets Up For 2012

    http://stocks.investopedia.com/stock-analysis/2011/Johnson-Controls-Sets-Up-For-2012-JCI-LII-UTX-LEA1026.aspx
    ... Johnson Controls will invest in additional battery manufacturing capacity
    in fiscal 2012 across its basic and advanced product line. ...
  • Buying Into Corporate Research & Development (R&D)

    http://www.investopedia.com/articles/fundamental/03/072303.asp
    ... to R&D during the company's unprofitable years of 1996 and 1997, but Apple saw earnings
    skyrocket with the 1998 launch of its successful iMAC product line. ...
  • 10 Breakout Ideas For Small Businesses

    http://www.investopedia.com/articles/pf/08/small-business-breakout-ideas.asp
    ... The result may be that you redefine your business and add gutters and
    downspouts, roofing and other coverings to your product line. ...

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$10K MMA 0.50% 0.51%
MMA 0.45% 0.46%
6 Month CD 0.46% 0.47%
1 Year CD 0.70% 0.75%
5 Year CD 1.46% 1.46%
1 Year Jumbo CD 0.66% 0.67%
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$30K Home Equity Loan 5.74% 5.77%
$50K Home Equity Loan 5.45% 5.50%
$50K HELOC 4.24% 4.24%
$100K Home Equity Loan 5.41% 5.46%
$100K HELOC 4.13% 4.13%
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30 Year Fixed 3.80% 3.80%
15 Year Fixed 3.09% 3.11%
1 Year ARM 3.54% 3.53%
30 Year Fixed Jumbo 4.38% 4.38%
5/1 ARM 2.65% 2.69%
3/1 ARM 2.69% 2.69%
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60 Month Used Car Loan 4.51% 4.51%
48 Month Used Car Loan 4.35% 4.35%
48 Month New Car Loan 3.24% 3.24%
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36 Month New Car Loan 3.11% 3.13%
60 Month New Car Loan 3.35% 3.34%
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