Product Placement

Dictionary Says

Definition of 'Product Placement'

A form of advertising (usually not involving ads) in which branded products and services are noticeable within a drama production with large audiences. Product placements are presented in way that will generate positive feelings towards the advertised brand and are implemented, mentioned, or discussed through the program. This enables the audience to develop a stronger connection with the brand and provides justification for their purchase decision.
Investopedia Says

Investopedia explains 'Product Placement'

Also known as "embedded marketing," product placements are typically found in movies, television shows, plays, etc. An example of this would be the elite sports cars often featured in the popular James Bond films.

Related Definitions

Search results for

'Product Placement'

  • 6 Psychological Traps That Make You Spend - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1210/6-Psychological-Traps-That-Make-You-Spend.aspx
    ... your wallet – and it often works. However, stores also have other product
    placement tricks. In the grocery store, you'll notice ...
  • Avago Trumps The Cycle

    http://stocks.investopedia.com/stock-analysis/2011/Avago-Trumps-The-Cycle-AVGO-IBM-VZ-AAPL-S-BRCM-QCOM0531.aspx
    ... Good Product Placement Leads to a Bright Future Avago is one of the relatively few
    chip companies to give encouraging guidance, actually setting a bar for the ...
  • Starbucks And Franchising Make Sense

    http://stocks.investopedia.com/stock-analysis/2010/Starbucks-And-Franchising-Make-Sense-SBUX-THI-CBOU-PNRA-MCD-GMCR0528.aspx
    ... of a Seattle's Best franchise, you get the backing of the world's largest coffee
    company, a strong brand with excellent wholesale product placement and an ...
  • Top 6 Fellowship Programs That Pay Off - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1011/Top-6-Fellowship-Programs-That-Pay-Off.aspx
    ... Math for America With placement locations in Berkeley, Calif., Boston, Los Angeles,
    San ... Savings Products Rates. Click product name to view rates in your area. ...
  • Fiscally Challenged? Wise Up To Financial Fraud - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0909/Fiscally-Challenged-Wise-Up-To-Financial-Fraud.aspx
    ... "Guaranteed job placement" with a government agency; Information on "hidden ... Savings
    Products Rates. Click product name to view rates in your area. PRODUCT. TODAY ...
  • 3 Proactive Ways To Find Work - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0112/3-Proactive-Ways-To-Find-Work.aspx
    ... skills, in order that you may find your ideal long-term placement, and gain ... Savings
    Products Rates. Click product name to view rates in your area. PRODUCT. TODAY ...
  • The Future Of Sales Brokers - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0811/The-Future-Of-Sales-Brokers.aspx
    ... Most discount firms initially functioned strictly as order-placement operations
    that ... according to various criteria, such as type of product or underwriting ...
  • 2 Ways To Finish Undergraduate And MBA Programs Faster

    http://www.investopedia.com/articles/professionaleducation/11/2-ways-finish-mba-undergrad-faster.asp
    ... The placement test can be free or require a small test administration fee. ... Product,
    Today, Last Wk. $10K MMA, 0.50%, 0.51%. MMA, 0.45%, 0.46%. 6 Month CD, 0.46%, ...
  • 5 New Ways To Look For A Job - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0711/5-New-Ways-To-Look-For-A-Job.aspx
    ... consider building Twitter or Facebook profiles that take advantage of photo placement. ...
    Savings Products Rates. Click product name to view rates in your area. ...
  • Stage Your Home Like a Pro For Free - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0410/Stage-Your-Home-Like-a-Pro-For-Free.aspx
    ... Furniture Placement Cost: $0 Hopefully, when you packed away your clutter, you also
    stored ... Savings Products Rates. Click product name to view rates in your area. ...

Related Articles

Bank Rates
Product Today Last Wk
$10K MMA 0.50% 0.51%
MMA 0.45% 0.46%
6 Month CD 0.46% 0.47%
1 Year CD 0.70% 0.75%
5 Year CD 1.46% 1.46%
1 Year Jumbo CD 0.66% 0.67%
Rate data provided by Bankrate
Product Today Last Wk
$30K HELOC 4.59% 4.60%
$30K Home Equity Loan 5.74% 5.77%
$50K Home Equity Loan 5.45% 5.50%
$50K HELOC 4.24% 4.24%
$100K Home Equity Loan 5.41% 5.46%
$100K HELOC 4.13% 4.13%
Rate data provided by Bankrate
Product Today Last Wk
30 Year Fixed 3.80% 3.80%
15 Year Fixed 3.09% 3.11%
1 Year ARM 3.54% 3.53%
30 Year Fixed Jumbo 4.38% 4.38%
5/1 ARM 2.65% 2.69%
3/1 ARM 2.69% 2.69%
Rate data provided by Bankrate
Product Today Last Wk
60 Month Used Car Loan 4.51% 4.51%
48 Month Used Car Loan 4.35% 4.35%
48 Month New Car Loan 3.24% 3.24%
36 Month Used Car Loan 4.34% 4.36%
36 Month New Car Loan 3.11% 3.13%
60 Month New Car Loan 3.35% 3.34%
Rate data provided by Bankrate
Partner Links