Productize

AAA

DEFINITION of 'Productize'

To take a new service, product or product feature - that a company has provided to a single customer or a few customers on a custom basis - and turn it into a standard, fully tested, packaged, supported and marketed product. For example, a person can productize their expertise by putting it into a tangible object by creating a product based on that knowledge.

INVESTOPEDIA EXPLAINS 'Productize'

An idea, a process, a prototype or an area of expertise can be productized into marketable and salable products. For example, a marketer can write a "how-to" book for new entrepreneurs that would teach them how to market their business, or a web designer can create a DVD series on how to design web sites.

RELATED TERMS
  1. Product Recall Insurance

    Insurance that covers expenses associated with recalling a product ...
  2. Market Saturation

    When the amount of product provided in a market has been maximized ...
  3. Life Cycle

    The course of events that brings a new product into existence ...
  4. Market Penetration

    A measure of the amount of sales or adoption of a product or ...
  5. Product Recall

    The process of retrieving defective goods from consumers and ...
  6. Service Mark

    A brand name or logo that identifies the provider of a service. ...
Related Articles
  1. Are You An Entrepreneur?
    Entrepreneurship

    Are You An Entrepreneur?

  2. Starting A Small Business
    Entrepreneurship

    Starting A Small Business

  3. Business Startup Costs: It's In The ...
    Entrepreneurship

    Business Startup Costs: It's In The ...

  4. What are Business Ethics?
    Investing

    What are Business Ethics?

Hot Definitions
  1. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option ...
  2. Leading Indicator

    A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators ...
  3. Wage-Price Spiral

    A macroeconomic theory to explain the cause-and-effect relationship between rising wages and rising prices, or inflation. ...
  4. Accelerated Depreciation

    Any method of depreciation used for accounting or income tax purposes that allows greater deductions in the earlier years ...
  5. Call Risk

    The risk, faced by a holder of a callable bond, that a bond issuer will take advantage of the callable bond feature and redeem ...
  6. Parity Price

    When the price of an asset is directly linked to another price. Examples of parity price are: 1. Convertibles - the price ...
Trading Center