Productize

AAA

DEFINITION of 'Productize'

To take a new service, product or product feature - that a company has provided to a single customer or a few customers on a custom basis - and turn it into a standard, fully tested, packaged, supported and marketed product. For example, a person can productize their expertise by putting it into a tangible object by creating a product based on that knowledge.

INVESTOPEDIA EXPLAINS 'Productize'

An idea, a process, a prototype or an area of expertise can be productized into marketable and salable products. For example, a marketer can write a "how-to" book for new entrepreneurs that would teach them how to market their business, or a web designer can create a DVD series on how to design web sites.

RELATED TERMS
  1. Product Recall Insurance

    Insurance that covers expenses associated with recalling a product ...
  2. Market Saturation

    When the amount of product provided in a market has been maximized ...
  3. Life Cycle

    The course of events that brings a new product into existence ...
  4. Market Penetration

    A measure of the amount of sales or adoption of a product or ...
  5. Product Recall

    The process of retrieving defective goods from consumers and ...
  6. Assembly Line

    A production process that breaks the manufacture of a good into ...
Related Articles
  1. Are You An Entrepreneur?
    Entrepreneurship

    Are You An Entrepreneur?

  2. Starting A Small Business
    Entrepreneurship

    Starting A Small Business

  3. Business Startup Costs: It's In The ...
    Entrepreneurship

    Business Startup Costs: It's In The ...

  4. Finding Per Diem Rates
    Budgeting

    Finding Per Diem Rates

comments powered by Disqus
Hot Definitions
  1. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  2. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  3. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  4. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  5. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  6. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
Trading Center