Prophet's Reputation Management Index

DEFINITION of 'Prophet's Reputation Management Index'

An index created by strategic brand and marketing consultancy Prophet that measures corporate reputation. Businesses that score 75 or more on the index qualify as reputation leaders, while those scoring under 50 receive a failing grade in terms of reputation management. The index, which was announced in December 2009, was based on Prophet's first U.S. Reputation study.

BREAKING DOWN 'Prophet's Reputation Management Index'

In its U.S. Reputation Study, Prophet queried 4,300 consumers on how 130 leading businesses fared in terms of terms of key reputation measures such as quality of products and services and their delivery. The survey revealed that less than 9% of U.S. consumers believe companies have strong reputations. The highest scores in the Reputation Management Index were earned by consumer packaged goods companies such as Kellogg's, Kraft Foods and General Mills.

RELATED TERMS
  1. Reputational Risk

    A threat or danger to the good name or standing of a business ...
  2. Index Hugger

    A managed mutual fund that tends to perform much like a benchmark ...
  3. Crisis Management Coverage

    Insurance coverage designed to help a business limit the negative ...
  4. Business Credit Score

    A number indicating whether a company is a good candidate to ...
  5. FAKO Score

    A derogatory term for a credit score that is not one of the FICO ...
  6. Precision Score

    A number used by the TransUnion Credit Bureau to quantify the ...
Related Articles
  1. Savings

    What Your Credit Score Means for Your Love Life

    Wondering if your significant other wants to commit and is reliable? The Fed might have the answer.
  2. Professionals

    7 Best Companies To Have On Your Resume

    Some companies just have that Ivy League shine; that great reputation with which anyone wants to be associated. Here are seven best companies to have on your resume, and where they're hiring.
  3. Credit & Loans

    Getting Your Credit Score from a Bank

    That all-important, once-secret number is now easy to obtain from financial institutions and credit card companies.
  4. Credit & Loans

    Can You Hit The Highest Credit Score?

    Yes – it's doable. But the real question is, does it matter?
  5. Credit & Loans

    FICO Or FAKO? The Limitations of Free Credit Scores

    There's something you should know about the scores you get from free credit scoring services: They usually are not the same FICO scores lenders pull.
  6. Personal Finance

    What Credit Score Should You Have?

    We break down credit scores by age to see what your score should be and how it will affect your major purchases.
  7. Trading Systems & Software

    Guide to TD Ameritrade's Thinkorswim - Chart Analysis Tools

    Chart analysis tools include indicators, drawing tools and chart pattern recognition. There are countless ways to analyze charts and thinkorswim provides loads of tools for doing so. Charts ...
  8. Credit & Loans

    How Bad Is My Credit Score?

    You've seen the number, but what does it mean? Here's how to assess your credit score and get to a better place if needed.
  9. Credit & Loans

    What Do Credit Score Ranges Mean?

    Take a closer look at what credit scores in each range mean for your financial future.
  10. Credit & Loans

    Why The Credit Score You Buy Differs From The Lender Score

    It takes many people by surprise when they purchase credit scores and find the lender's credit score disclosure does not match.
RELATED FAQS
  1. Do I need to know all three of my credit scores?

    Find out why it is important to know all three of your credit scores and how these scores can affect credit approvals for ... Read Answer >>
  2. Does a free credit report show your credit score?

    Find out how you can obtain your credit score, and find out whether your score is included in your free annual credit reports. Read Answer >>
  3. What are the biggest factors that can affect my credit score?

    A credit score is a numeric expression that helps lenders estimate the risk of extending credit or loaning money to people. ... Read Answer >>
  4. Will having several credit cards hurt my credit score?

    The manner in which you use your credit cards may affect your credit score more than the number of credit cards you own will. Read Answer >>
  5. What are some of the more reputable private equity firms?

    Discover which private equity firms have the best reputation in an industry that is often controversial and frequently misunderstood. Read Answer >>
  6. What is the highest achievable FICO score?

    Your FICO score is used by creditors to determine the overall credit risk of any individual consumer. This score is calculated ... Read Answer >>
Hot Definitions
  1. Goldilocks Economy

    An economy that is not so hot that it causes inflation, and not so cold that it causes a recession. This term is used to ...
  2. White Squire

    Very similar to a "white knight", but instead of purchasing a majority interest, the squire purchases a lesser interest in ...
  3. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
  4. Over-The-Counter - OTC

    Over-The-Counter (or OTC) is a security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, ...
  5. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
  6. Weighted Average Cost Of Capital - WACC

    Weighted average cost of capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is ...
Trading Center