Prophet's Reputation Management Index

DEFINITION of 'Prophet's Reputation Management Index'

An index created by strategic brand and marketing consultancy Prophet that measures corporate reputation. Businesses that score 75 or more on the index qualify as reputation leaders, while those scoring under 50 receive a failing grade in terms of reputation management. The index, which was announced in December 2009, was based on Prophet's first U.S. Reputation study.

BREAKING DOWN 'Prophet's Reputation Management Index'

In its U.S. Reputation Study, Prophet queried 4,300 consumers on how 130 leading businesses fared in terms of terms of key reputation measures such as quality of products and services and their delivery. The survey revealed that less than 9% of U.S. consumers believe companies have strong reputations. The highest scores in the Reputation Management Index were earned by consumer packaged goods companies such as Kellogg's, Kraft Foods and General Mills.

RELATED TERMS
  1. Reputational Risk

    A threat or danger to the good name or standing of a business ...
  2. American Customer Satisfaction ...

    An index that provides information on how satisfied U.S. consumers ...
  3. Hard Loan

    A foreign loan that must be paid in the currency of a nation ...
  4. Index Hugger

    A managed mutual fund that tends to perform much like a benchmark ...
  5. Crisis Management Coverage

    Insurance coverage designed to help a business limit the negative ...
  6. Business Credit Score

    A number indicating whether a company is a good candidate to ...
Related Articles
  1. Retirement

    What Your Credit Score Means for Your Love Life

    Wondering if your significant other wants to commit and is reliable? The Fed might have the answer.
  2. Professionals

    7 Best Companies To Have On Your Resume

    Some companies just have that Ivy League shine; that great reputation with which anyone wants to be associated. Here are seven best companies to have on your resume, and where they're hiring.
  3. Investing

    Getting Your Credit Score from a Bank

    That all-important, once-secret number is now easy to obtain from financial institutions and credit card companies.
  4. Managing Wealth

    Can You Hit The Highest Credit Score?

    Yes – it's doable. But the real question is, does it matter?
  5. Personal Finance

    Is My Credit Score Good Enough for a Mortgage?

    Your score is critical in determining not only whether you'll secure a loan for a home, but also what interest rate you will be offered.
  6. Investing

    What Is the Lowest Credit Score?

    Learn about the different types of credit scores available to borrowers, and find out about the lowest scores under each one of those credit scores.
  7. Investing

    FICO Or FAKO? The Limitations of Free Credit Scores

    There's something you should know about the scores you get from free credit scoring services: They usually are not the same FICO scores lenders pull.
  8. Managing Wealth

    Can You Hit A Perfect Credit Score?

    Everyone wants a great credit score, but few know exactly how to achieve perfection. Find out how your credit score is kept and what it takes to reach a perfect 850 rating.
  9. Personal Finance

    What Credit Score Should You Have?

    We break down credit scores by age to see what your score should be and how it will affect your major purchases.
  10. Personal Finance

    How Bad Is My Credit Score?

    You've seen the number, but what does it mean? Here's how to assess your credit score and get to a better place if needed.
RELATED FAQS
  1. What are the best sources for researching stocks?

    What are some of the most reputable sources for general information on stocks? What are the best trading websites for new ... Read Answer >>
  2. What are some of the ways that a company can improve its brand equity?

    Learn why brand equity is so valuable in business. These strategies for gaining high exposure and a great reputation will ... Read Answer >>
  3. What's the difference between a credit rating and a credit score?

    Learn about the differences between credit ratings and credit scores, and review how these expressions of creditworthiness ... Read Answer >>
  4. Do I need to know all three of my credit scores?

    Find out why it is important to know all three of your credit scores and how these scores can affect credit approvals for ... Read Answer >>
  5. How can I increase my FICO score?

    Find out about a few simple, consistent ways to improve your credit score, including how to manage your credit card balances ... Read Answer >>
  6. Does a free credit report show your credit score?

    Find out how you can obtain your credit score, and find out whether your score is included in your free annual credit reports. Read Answer >>
Hot Definitions
  1. AAA

    The highest possible rating assigned to the bonds of an issuer by credit rating agencies. An issuer that is rated AAA has ...
  2. GBP

    The abbreviation for the British pound sterling, the official currency of the United Kingdom, the British Overseas Territories ...
  3. Diversification

    A risk management technique that mixes a wide variety of investments within a portfolio. The rationale behind this technique ...
  4. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
  5. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  6. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
Trading Center